Culture

AlUla Old Town has been meticulously revived over recent years, and it’s here in the main street where visitors feel that they have been transported into an ancient Arabian fairytale. Enjoy cultural celebrations, including the annual Tantora Celebration, musical performances, immersive theatre, literary events and parades that keep traditions alive. Or, simply enjoy the glow of the blue hour, strolling down the main street, talking to locals, and browsing the local retailers for authentic, locally-made souvenirs. AlUla continued to be a haven for trade long after the Incense Road brought thriving communities to northwest Arabia. 

Throughout the year, the festivals and events of AlUla Moments take old traditions and reimagine them for today's travellers. Rejuvenate mind, body and spirit with the world’s leading practitioners at the Wellness Festival. Witness performers bring heritage to life at the Ancient Kingdoms Festivals…the list is as endless as AlUla is Forever Revitalising.