AlUla’s sensational agenda spans all tastes and genres. No matter the time of year, the range is broad, powerful, and diverse, attracting festivalgoers from all over the world. More than just a collection of events and activities, they are complete destination takeovers.

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Everything you need to know

Be inspired and informed ahead of your visit

Practical information

Take the pain out of planning your holiday with these useful facts and travel tips

Things to do

Show-stopping natural wonders, thrilling adventures, hidden valleys, and a labyrinthine Old Town.

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Food and drink

World-class chefs, mouth-watering menus, and spectacular scenery combine.

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What's On

Everything from music and wellness festivals, sports and heritage events and art exhibitions.

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