Get to know the stories behind the experiences and iconic locations in AlUla. A global network of travel writers have scratched beneath the surface to bring to life all aspects of the destination.

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Morning Activities

Featured Article

Discover the best morning activities to do in AlUla, from hikes and rides to even more adventurous experiences like a hot air balloon ride

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Everything you need to know

Be inspired and informed ahead of your visit

Practical information

Take the pain out of planning your holiday with these useful facts and travel tips.

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Things to do

Discover show-stopping natural wonders, thrilling adventures, hidden valleys, and a labyrinthine Old Town.

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Food and drink

World-class chefs, mouth-watering menus, and spectacular scenery combine.

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What's on

Explore everything from music and wellness festivals, sports and heritage events and art exhibitions.

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