Get to know the stories behind the experiences and iconic locations in AlUla. A global network of travel writers have scratched beneath the surface to bring to life all aspects of the destination.

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Revitalising Heritage Sports in AlUla

Featured Article

As one of the region’s most important cradles of Saudi Arabian traditions, AlUla continues to evolve as a destination rich in sporting heritage. These age-old sports are more than just games and pastimes played for entertainment, but rely on skills and practices deeply rooted in the cultural history of the Kingdom and the broader Arab world.

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Morning Activities

Discover the best morning activities to do in AlUla, from hikes and rides to even more adventurous experiences like a hot air balloon ride

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Everything you need to know

Be inspired and informed ahead of your visit

Practical information

Take the pain out of planning your holiday with these useful facts and travel tips.

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Things to do

Discover show-stopping natural wonders, thrilling adventures, hidden valleys, and a labyrinthine Old Town.

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Food and drink

World-class chefs, mouth-watering menus, and spectacular scenery combine.

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What's on

Explore everything from music and wellness festivals, sports and heritage events and art exhibitions.

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