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Premier luxury publishing house Assouline has unveiled its latest masterpiece, ‘AlUla Flora,’ marking the first-ever book dedicated to the diverse flora of AlUla.
As a boutique luxury destination, AlUla has emerged as an ancient oasis city with fascinating heritage, a rich arts and culture scene, and world-class hospitality. Through this new publication, readers are offered a new perspective of the desert city, drawing them in for a closer look at the colourful plant life that makes AlUla even more vibrant and interesting than they could have imagined.
AlUla Flora' is a visual and educational voyage through the city’s lush ecosystems, which have thrived and sustained its people for generations. Months of research and cataloguing by AlUla’s Nature and Wildlife team have identified over 500 flora species in the area, with the book highlighting more than 80 of these native and introduced species.
Beyond being a creative walk through the world of plants, ‘AlUla Flora’ sheds light on the significant conservation efforts underway in the city, aiming to restore and rewild its ecosystems and preserve its native plant species for future generations. AlUla’s commitment to sustainability and ecotourism is evident across various initiatives rooted in the AlUla Sustainability Charter, which seeks to enrich the lives of both the local community and visitors.
The rewilding of AlUla also includes an animal reintroduction programme, which in 2023 saw around 1,000 animals from four species — Arabian gazelles, Sand gazelles, Arabian oryx, and Nubian ibex — released into the city’s nature reserves. For instance, over 50% of AlUla is allocated to nature reserves, including Sharaan, Wadi Nakhlah, Gharameel, Harrat Uwayrid, Harrat AlZabin, and Harrat Khaybar. AlUla’s mission to restore its bond with the land and its ecological heritage also includes the reintroduction of essential native species of both flora and fauna. To date, AlUla has planted 300,000 trees and aims to reach 10 million by 2030. By 2035, the plan is to rehabilitate more than 12,200 square kilometers of degraded land.
AlUla's legacy is one of total harmony with nature, showing respect for the land and the nourishment it has provided, and ensuring natural resources are protected for generations to come. By embracing its ecological and cultural heritage, AlUla is sowing the seeds for a future where nature and humanity continue to thrive in mutual sustenance.
Get to know the stories behind the experiences and iconic locations in AlUla. A global network of travel writers have scratched beneath the surface to bring to life all aspects of the destination