Rewilding AlUla

In the heart of the ancient desert and oasis of AlUla, a transformative project is underway. This ambitious initiative aims to rehabilitate 65,000 hectares of degraded land by 2030, resurrecting the harmony between humans and nature that once defined this region for millennia.

International Day of the Arabian Leopard

In celebration of the first-ever UN recognised International Day of the Arabian Leopard

Indigenous to AlUla and Critically Endangered, the Arabian Leopard is among the rarest, with fewer than 200 adults living in the wild. A large part of imagining the future is protecting what is valuable and vulnerable in the present. By raising awareness, the International Day of the Arabian Leopard brings people together to work toward a more positive future for these majestic animals.

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Quest for Hope

Join the quest to conserve the Arabian Leopard

Quest for Hope is an immersive video game where players embark on a journey across the recreated world of AlUla. The quest is to find, conserve and protect Arabian Leopards before they disappear forever. But more than just a game, players can make a difference by being part of the movement to help conserve these majestic creatures.

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Broad approach

Central to this rewilding effort is the reintroduction of native flora and fauna, a process that has already begun with species like the Arabian oryx finding their way back to their natural habitat. However, the crown jewel of this conservation endeavour is the elusive Arabian leopard, one of the world's most enigmatic and endangered species. With only an estimated 200 individuals left in the wild, the Arabian leopard holds a critical place in the biodiversity of the region.

Sharaan Nature Reserve

Sharaan, a protected wilderness area within AlUla, stands as a testament to the project's dedication. Despite the arid conditions, over 20,000 native acacia trees have been planted here, transforming the landscape and drawing nomadic herds back to the blooming desert. Crucially, the rewilding efforts do not stand in opposition to tourism; instead, they embrace a harmonious coexistence. Traditional desert activities associated with visitors have been replaced by a model of "low-impact, high-reward" tourism. Visitors are encouraged to experience the wonders of nature without disturbing the delicate balance being restored in the region.

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Measurable impact already

Animals like sand gazelles and Nubian ibex have been successfully reintroduced, reclaiming their ancestral lands. Plus, with the establishment of nature reserves and wildlife corridors, the stage is set for the potential return of the Arabian leopard to AlUla's mountains. The dedication to this cause is further reflected in collaborations with organisations like the International Union for Conservation of Nature (IUCN) and the establishment of the Arabian Leopard Fund.

The rewilding of AlUla

The rewilding of AlUla represents a beacon of hope not only for the Arabian leopard but for the entire region. It is a testament to what can be achieved when conservation and dedication converge. As the project continues to unfold, future generations may witness a greener desert and a profoundly different Arabia, where humans and nature coexist in harmony for generations to come.

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Get to know the stories behind the experiences and iconic locations in AlUla. A global network of travel writers have scratched beneath the surface to bring to life all aspects of the destination

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