Runaway in the rocks

Since they founded their luxury label in 1985, Domenico Dolce and Stefano Gabbana have consistently presented astonishing fashion shows at some of the world’s most beautiful venues. But their runway show at AlUla in January 2022 stands out as a landmark moment for the Italian fashion brand – and for AlUla.

An iconic moment

Stefano Gabbana: “Saudi Arabia is an amazing place, rich in history, traditions, culture and wonderful landscapes. For us, every project is a challenge from which we always learn something new and interesting. We are designers, we design clothes, it is what we know, and being able to do it for all women and men respecting their customs and cultural traditions can only make us happy.”

The first fashion show ever held at AlUla

The iconic fashion duo sent a series of extraordinary one-of-a-kind handmade looks down the runway for their Alta Moda, Alta Sartorial and Alta Gioielleria presentations that celebrated equestrian heritage. It was the first fashion show ever held at AlUla and the Italian pair held nothing back, even enlisting 12 Arabian horses to walk the runway with local wranglers in traditional thobes. The haute couture show was part of the Winter at Tantora Festival and featured 58 outfits from the Dolce & Gabbana archive in a memorable piece of theatre titled Ikmah Fashion Show.

“Everything for us is a source of inspiration and research. Saudi Arabia is a wonderful country and we are looking forward to discovering and visiting it.” Domenico Dolce

Winter at Tantora

Returning in 2025

The very first of its kind in the Kingdom, Winter at Tantora is a trailblazing festival of culture, art, and music, filled with a diverse programme of activities and experiences, all showcasing the very best of AlUla.

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