About AlUla

Extraordinary human and natural heritage

Layer upon layer of human history and a wealth of natural wonders are waiting to be explored, from dramatic rock formations and sand-swept dunes to archaeological ruins that trace the lives of the ancient cultures who built cities here.

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Explore by interest

The cornerstones of the AlUla experience

AlUla is a rich tapestry of wonder, from majestic hikes through beautiful natural landscapes to an art scene which spreads from Old Town to the canyons, and the thrills of a thriving adventure hub, there's something to discover for everyone

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Places to go

From the ancient tombs of Dadan, and the UNESCO World Heritage Site of Hegra, to the modern-day mirrored marvels within its valley, AlUla’s natural and man-made landscapes are the most alluring in the world, all waiting to be discovered.

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What's On

Special events for all interests

Discover what’s on in AlUla with a complete guide to its extraordinary events and entertainment throughout the year. You’ll find everything from mega music and wellness festivals, sports and heritage events and art exhibitions.

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Everything you need to know

Be inspired and informed ahead of your visit

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Practical information

Take the pain out of planning your holiday with these useful facts and travel tips

Things to do

Discover show-stopping natural wonders, thrilling adventures, hidden valleys, and a labyrinthine Old Town

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Food and drink

World-class chefs, mouth-watering menus, and spectacular scenery combine

What's on

Explore everything from music and wellness festivals, sports and heritage events and art exhibitions