Taking AlUla to the world at the Arabian Travel Market
Each year, the story of AlUla travels across the globe through international travel trade shows and similar key events that spark conversations about the destination and cultivate vital relationships. This month, the oasis city marks its return to the prestigious Arabian Travel Market, taking place from 28 April to 1 May in Dubai, United Arab Emirates.
Following the success of AlUla’s global brand launch, Forever Revitalising, which launched on 29 February 2024, this year’s ATM once again serves as a platform to celebrate the city in all its vibrancy, engage with the travel trade and global media, and usher in the next wave of strategic partnerships – all in line with AlUla’s purposeful growth as a leading luxury boutique heritage destination.
As AlUla continues to grow and evolve, it remains committed to staying true to its promise to protect and preserve its rich cultural heritage and sustainably develop the city, all with the local community at its heart.