For several kingdoms and peoples over many thousands of years, AlUla offered much appeal as a place to foster a prosperous, culture-rich life. As attractive as the region was for homemakers, AlUla was just as popular for tourists. In the heat of summer, AlUla’s oasis offered a cool respite from the arid desert, plentiful water, food and also trade for those bringing incense, textiles, jewels, aromatics and spices. The tourists came from near and far, India, Ceylon, South East-Asia, Mesopotamia, Greece, Egypt, Italy. They not only brought goods to trade but also ideas about art, architecture, agriculture, religion.
Now open now as a year-round visitor destination, summer continues to offer an opportunity to explore this old land and embark on a new journey through the vast desert and cool oasis, to discover mysteries and uncover ancient truths of ancient societies and cultures.