Start your journey through time at Dadan, the ancient Kingdom of the Lihyanite and Dadanite civilisations. Next, take a 10-minute drive to Jabal Ikmah situated in a stunning desert canyon.

Explore the ancient capital city of Dadan and examine tombs, excavation sites and thousands of early Arabic inscriptions on the Vintage Land Rover Dadan Tour.

Visit Hegra - Saudi Arabia’s first UNESCO World Heritage Site and the largest preserved site of the Nabataean civilization south of Petra. Featuring countless well-preserved tombs from the first century BC to the first century AD, Hegra is waiting to be explored.

Take in the stunning craftsmanship of the ancient Nabataeans at Hegra, Saudi Arabia's first UNESCO World Heritage Site. Explore the expansive area in a vintage Land Rover, cruising from carved tombs to secret ceremonial chambers.

Follow the pack leader on a leisurely bike ride crossing through the sand dunes and surrounded by AlUla’s unique landscapes.

Experience the enchantment of desert with stargazing led by Husaak’s star guide. Surrounded by Gharameel’s mystical rock formations you will look up to a blanket of stars and enjoy a traditional grilled dinner alfresco.

Take adventure to the next level with rock climbing on the spectacular rocks of AlUla. Enjoy this fun adventure sport while taking in nature’s beauty.

Zigzag your way across the canyon, suspended in a harness, completing aerial challenges and manoeuvring through floating obstacles. Via Ferrata is a spectacular journey enabling non-climbers to experience the world of mountaineering!

Experience the thrilling adventure of abseiling down AlUla’s magnificent mountain landscapes. Feel the adrenaline rush as you descend downward and embark on this outdoor journey of a lifetime.

The Adventure Trail is an 8 km long historical treasure trove with clusters of pictographs that are two-thousand years old along the trail.

Get your adrenaline pumping with a thrilling buggy ride over the rugged dunes and through the stunning sandstone mountains of AlUla!

Adventure seekers will love Husaak’s AlUla Canyon Hike. Hike 12 km through one of the region’s historic canyons on this 4-hour adventure.

Take to the desert and the tranquil ambience that surrounds you on the 4km walk.

The Ridge Walk Hike is an easy hiking experience that will fully immerse you in the desert environment, marked by awe-inspiring views of AlUla’s stunning landscape.

Are you up for a challenge? Hike, climb and swim your way through some of AlUla’s more rugged landscapes on the Twisted Maze Hike.

A shorter version of Husaak's Twisted Maze Hike, the Madakheel Canyon Hike packs just as much adventure into this extreme canyoning experience!

Discover the traditional arts and crafts of AlUla through Madrasat Addeera. Free weekly workshops are offered by The Prince’s Foundation School of Traditional Arts on a wide variety of topics; all ages and skill levels are welcome.

Explore Saudi Arabia's first UNESCO World Heritage Site, Hegra, at sunrise or sunset as the ancient Nabataeans would have atop a handcrafted wooden horse carriage in this private tour.

Inspired by feel-good nostalgia, Good Intentions presents AlUla on Wheels, curated by Swizz Beatz. Don’t miss out on skating, dancing, and exploring this old-school, open-air roller rink in the heart of AlJadidah. Glide under the stars as you groove to some of the world’s freshest music.

Tayma’s story is one of legacy, power, and legend. A destination with an outstanding history of ancient cultures, today’s travellers can journey along the famed Incense Road to reach Tayma – the land of the last Babylonian King and other extraordinary figures embedded into the region’s steep history.

Let a local Rawi lead you on a guided tour along the Heritage Oasis Trail, and witness the beauty and wonders of the AlUla Oasis. Explore the deep history of the oasis, water resources, and beautiful local farm stories. Near the end of the tour, relax in the shaded palm tree swings.

Visitors of all ages are invited to Madrasat Addeera to discover silkscreen printing – the unique artistic style that made Andy Warhol famous. In these free, hands-on workshops, create handmade silkscreen printed artworks in the pop art style.

Tour on your own or guided by a Rawi through AlUla Old Town, where pilgrims, travelers and permanent settlers congregated through the ages.

Discover the magnificent desert from canyons high above and test your adventurous side at the AlUla Zipline. Whether it's the racing speed or gorgeous mountain views, get ready to take your breath away.

The Resonant Shell is a new immersive art installation by artists Nathalie Harb and Youmna Saba. A deeply transformative experience, visitors can enter an acoustically isolated space and sit in a meditative silence, temporarily escaping from the outside world.

The oasis of Khaybar is one of the oldest areas of human settlement in the Arabian Peninsula. Shrouded in mystery for millennia, Khaybar is now unlocking the secrets of prehistoric Saudi Arabia. A landscape shaped by millions of years of volcanic eruptions with a lush oasis at its centre, its historical legacy has undoubtedly played a pivotal role in shaping the world around us.

In the lush AlUla Oasis, learn about Eco-Gardening in AlUla in this interactive workshop. Discover farm animals, a plant nursery, a garden, a composting station and more.

In a never-been-done-before experience, hot air balloons are coming to Khaybar. Offering a bird’s-eye view of this impressive landscape, some of the most important archaeological marvels of Khaybar are only able to be seen from above.

The nature reserve of Harrat Khaybar is an ancient volcanic landscape in one of the most spectacular locations on earth. Here, some of the earliest creations of ancient Arabia continue to be rediscovered on a monumental scale - and today hosts Khaybar Volcano Camp. With this first-of-its-kind experience, guests experience the extraordinary by day and the otherworldly by night.

Inspiring child-like fun and wonder, hot air balloons are returning to AlUla, offering a bird’s-eye view of this impressive landscape. Because of its surreal, otherworldly features, AlUla is quickly becoming one of the most popular destinations in the world for hot air ballooning.

Luxury Pop-Ups in Ashar Valley

Going beyond the original idea of retail, this series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley are set to create a sensorial and holistically memorable store experience. Featuring exclusive items and designs inspired by AlUla, these must-visit stores promise a retail experience like no other.

The Five Senses Sanctuary returns to AlUla for a limited time during Winter at Tantora. Set in a stunning and tranquil landscape, these indoor and outdoor spaces will host a programme of yoga classes designed to provoke the senses, activate conversations and inspire change.

Explore the UNESCO World Heritage Site of Hegra during this incredible three-part after-dark experience. Awaken the senses with a beautiful candle-light display across Hegra’s historic tombs. Take a horse-drawn chariot tour and explore Hegra by starlight. Then, discover ancient inscriptions and carvings along the site’s Rock Art Trail.

Free and open to all, stroll amidst outdoor stalls of fresh produce over two sunny weekends in AlUla. The Fresh Food Market is a community hub to meet up with friends, bring your children or get a taste of life in AlUla.

The third edition of the Saudi Tour returns to AlUla 30 January to 3 February 2023. This 2.1 stage race on the UCI calendar, sanctioned by the Saudi Arabia Cycling Federation, features five epic stages throughout the beautiful, yet challenging terrain of AlUla.

Don’t miss out on all things Saudi Tour 2023 - follow @alulamoments , @experiencealula , @thesauditour and @Saudi_Cycling be the first to know the latest news.

In the heart of the AlUla Oasis, learn about the sustainable farming practices of AlUla in this interactive workshop. Discover how farmers have harnessed the abundance of natural resources and the amazing biodiversity of this lush oasis.

A one-of-a-kind exhibition held in the award-winning Maraya, FAME: Andy Warhol in AlUla, highlights one of the world’s most famous and recognisable artists’ personal fascination with fame and celebrity. Produced in collaboration with The Andy Warhol Museum, FAME will bring together some of Warhol’s most iconic artworks.

The AlUla Trail Race returns to challenge international athletes, amateur runners, and children alike. From a 100km ultramarathon, a 50km marathon, a 25km half marathon, a 10km fun run, and a 1.4km kids' race, there is something for everyone!

The AlUla Youth Camp returns to welcome adventurers from 11 to 17 years old to explore the beauty of AlUla while learning lifelong skills and making lasting friendships in a boundless journey of discovery.

Heritage and culture come alive in this interactive workshop. Inspiring playful ways to think creatively, there will be games, roleplay and storytelling designed to encourage collaboration and communication, all celebrating AlUla’s unique heritage.

Take to the skies to experience the breath-taking views of stunning desert vistas and iconic landmarks such as Elephant Rock and World UNESCO site, Hegra. View the world from a new angle and make memories that will last a lifetime.

The pedestrian-friendly area of AlJadidah is being renovated to create an all-new Incense Road leisure and retail experience helping to connect AlUla Old Town to AlJadidah. Preserving the urban heritage of AlJadidah, visitors will find curated street art and public murals, along with new cafes and shops lining the roads.

A curated lifestyle market, Tafoni is a new retail pop-up concept coming to AlJadidah. With everything from clothing to homewares and more, this uniquely curated store showcases local artisans and regional designers inspired by AlUla.