There is no other way to truly take in AlUla in all its glory than with a sunrise hot air balloon flight.

The tour is currently unavailable due to restoration work but will return in October 2023. Follow @AlUlaMoments on Social to be the first one to know when this tour is back

This hour session involves a one-to-one consultation and Ayurvedic assessment with Dr. Vishnu. A report is then emailed with a fully personalized diet, lifestyle and herbal recommendations, plus prescriptions for natural Ayurvedic medicines.

Help recycle palm waste while creating a sustainable visionary sculpture and versatile experience space.

Help recycle palm waste while creating a sustainable visionary sculpture and versatile experience space.

Duration: 2 hours
Minimum age: 5 years

Channel your inner farmer at this eco-workshop and explore AlUla’s lush Oasis and the flora that thrive here.

Duration: 2 hours

Follow an illuminated cyclescape route on glowing bicycles and discover the wonders of the Oasis at night.

Difficulty level: Easy
Duration: 90 minutes
Price: 50 SAR per person
Maximum 10 people per slot

This immersive installation explores the intricate relationship between local flavour, memory and heritage.

Duration: 30 mins
Price: SAR 35 per person, 6 people per slot

Picnic Pathways is a fun and tasty way to immerse yourself in the beauty, heritage and produce of the Oasis.

Memory Chest
Duration: 2 hours
Price: SAR 200 per person
Minimum 2 people and maximum 5 people

Heritage Hamper
Duration: 90 minutes
Price: SAR 250 per hamper up to 5 people

Encompassing four exhibitions, nine workshops and four tours together with film screenings and a lively programme of performing arts, the AlUla Arts Festival returns for its spectacular second edition from 16 - 28 February. This unique multi-arts festival showcases AlUla's long-standing legacy of being a cultural crossroads, championing art in all its forms.

It’s time to test your strength, stamina and mental grit by taking on the toughest obstacle course in the world.

Difficulty level: Elite
Duration: Up to 8 hours
Distance: Tough Mudder Infinity challenges athletes to unlimited 10km loops
Minimum age: 18+ years
Number of obstacles: 21+ obstacles
 

AlUla has long been a place that has harboured artists, inspired by the layered cultural heritage of the region, its spectacular landscapes and varied nature, and the character of AlUla’s people to create distinctive and compelling works. Now, AlUla hosts artists and cultural producers across continents in immersion-based programmes with the aim of delivering exceptional artistic experiences for participants, visitors and the community.

This dining option is currently unavailable but will return to AlUla soon. Follow @alulamoments on Social to be the first one to know when this dining option is back.

This new day trip offers the perfect mix of natural sightseeing in the Sharaan Nature Reserve along with an AlUla Old Town experience. Explore the stunning landscapes of AlUla, including Arch Rock, the wonderous area of Mahlab al-Naqah, the breathtaking views at Harrat Viewpoint, and the iconic Elephant Rock.

Located in the AlJadidah Arts District, Al Hatab Bakery offers freshly baked pastries, specialty grocery items, authentic signature dips, cheeses and more.

Offering a wide assortment of local produce, fresh citrus and dates, handcrafted creations and delicious homecooked fare daily, there's something for everyone at this lively evening market.

This dining experience is currently unavailable but will return in October 2023. Follow @alulamoments on Social to be the first one to know when this experience is back.

April 2024

The AlUla Camel Cup returns for a second edition of ‘The Pinnacle of Camel Racing’. A true spectator sport, visitors can experience multiple days of exhilarating camel races and get a taste of one of the region’s oldest sports. Be one of the chic onlookers cheering on these magnificent animals as they compete for the high prize.

​​Don't miss out on the AlUla Camel Cup. Follow @alulamoments and @experiencealula on all social channels to be the first to know when tickets are announced.

Situated overlooking Habitas AlUla’s large infinity pool, Tama Restaurant and the striking canyon landscape, Ashar Deck is an open-air lounge area in the heart of Ashar Valley.

Camp between the sandstone mountains, surrounded by palm trees in this unforgettable two-night/three-day experience. Be fully immersed in the unique nature of AlUla and enjoy three Husaak outdoor experiences of your choice.

With its dramatic canyons and wind-carved rock formations, Ashar Valley offers a truly spectacular geology that was millions of years in the making. The stunning landscape is also home to some of the region’s most luxurious hotels, as well as the award-winning Maraya – the largest mirrored building ever constructed.

Set among the sweeping desert sands and rugged rock formations of the Ashar Valley, this luxury camping experience immerses you in some of AlUla’s most spectacular scenery. Plus, you have access to all the fabulous five-star facilities of neighbouring Banyan Tree hotel.

From juicy flame-grilled burgers to smoky slow-cooked brisket and more on the Incense Road in AlJadidah.

The dining option is currently unavailable but will return to AlUla soon. Follow @AlUlaMoments on Social to be the first one to know when this dining option is back.

A pioneer in naturally luxurious and ecologically sensitive hospitality, Banyan Tree’s newest all-villa resort is a desert retreat situated in the magical surroundings of AlUla’s Ashar Valley.
 

The experience is currently unavailable but is expected to return soon. Follow @AlUlaMoments on Social to be the first one to know when this experience is back.

Just one of the food trucks found in the AlJadidah Arts District, BySkirt serves up juicy flame-grilled burgers made to order.

Parked at Caravan by Habitas AlUla are three fantastic food trucks serving up great food in style. Discover three vibrant, playfully decorated food trucks, including a pink holographic Ice Cream Truck, a mirrored Pizza Truck with vintage signs, and a locally inspired Coffee & Juice Truck. 

Thrill seekers need to look no further than the AlUla Stairway, a magical mountain adventure set in the sky. The first of its kind in the region, the AlUla Stairway takes you up a 45-metre suspended ladder stairway with an exhilarating zipline back down to the valley floor.

The accommodation is temporarily closed but will return in October 2023. Follow @AlUlaMoments on Social to be the first one to know when this experience is back.

Whether you’re exploring the stunning desert surroundings or connecting with the colourful local culture, Cloud7 Residence provides the perfect base for your unforgettable AlUla experience.

This premier coffee shop is located on AlJadidah's Incense Road, serving up top-quality coffee and specialty drinks.

Explore the ancient capital city of Dadan and examine tombs, excavation sites and thousands of early Arabic inscriptions on the Vintage Land Rover Dadan Tour.

From the Arabic word for 'sustainability', Daimumah weaves together art, nature, and heritage in the scenic and serene heart of the Oasis.

Set in a wood cabin among soaring palms, this cafe offers hot and cold refreshments in a scenic Oasis setting.

This cute wood-hut parlour serves ice cream to take away in the scenic surroundings of Daimumah.

The pedestrian-friendly area of AlJadidah is being renovated to create an all-new Incense Road leisure and retail experience helping to connect AlUla Old Town to AlJadidah. Preserving the urban heritage of AlJadidah, visitors will find curated street art and public murals, along with new cafes and shops lining the roads.

This open-air eatery offers diverse dining among the ancient farmland and palm-scattered oasis of Daimumah.

This classic Parisian-style restaurant serves a sumptuous steak frites set menu enhanced by a secret sauce and stunning Old Town views.

A trailblazer in sustainable hospitality, Habitas brings luxury living to AlUla in an environmentally conscious way. Nestled within an ancient oasis in the desert canyons of the Ashar Valley, find yourself surrounded by sandstone cliffs and palm groves.

Set in the stunning Banyan Tree AlUla, local chefs use produce directly sourced from AlUla’s sustainable farms to create their eclectic fine dining menu.

Even with AlUla’s relatively temperate summer temperatures, this sweltering running challenge is sure to be the hottest race in the Kingdom.

Difficulty level: Extremely High
Duration: Dependent on race length
Distance: 5km, 10km, 21km, 42km
Minimum age: Dependent on race length

This dining option is currently unavailable but will return to AlUla soon. Follow @alulamoments on Social to be the first one to know when this dining option is back.

Explore the ancient Nabatean city of Hegra in the open air with this half-day hiking and biking experience. During the three-hour journey you will bike past dramatic rock formations crafted by nature’s sand and wind and hike along the Rock Art Trail learning about the ancient inscriptions and carvings. Stop at wondrous tombs where the Nabatean elite lay to rest. With this incredible heritage experience learn how these people lived and the legacies they left behind.

Feb 2024

The Custodian of the Two Holy Mosques Endurance Cup 2024 will continue to set the benchmark for endurance worldwide. In this ultimate test of man and horse against time and the elements, riders will navigate 120 km of AlUla’s unique and rugged desert terrain – quite different to other similar-tier global competitions.
 

Take to the skies to experience the breath-taking views of stunning desert vistas and iconic landmarks such as Elephant Rock and World UNESCO site, Hegra. View the world from a new angle and make memories that will last a lifetime.

Key Cafe offers its usual impressive range of top-quality coffees and desserts, with the added bonus of spectacular views of iconic Elephant Rock.

Located on Incense Road, La Romana dal 1947 is an Italian gelateria and cafe offering an assortment of treats made from treasured family recipes.

Those looking for an adventure in AlUla will experience the thrill of a lifetime on the Giant Swing. Head to the Adventure Hub to leap from a mountain's edge and fly through canyon terrain while taking in gorgeous vista views.

Opened by Michelin-starred chef Jason Atherton, this fine-dining restaurant sits atop the world’s largest mirrored building.

This dining experience is no longer available. Follow @alulamoments and @experiencealula on all social channels to be the first to know when new dining experiences come to AlUla.

With its lush palm-shaded paths and picture-perfect setting, the Oasis encapsulates the beauty and heritage of AlUla. Meandering through it is the Heritage Oasis Trail, which you can stroll along and soak up the serenity and natural splendour of this special spot at your leisure.

A rainbow of colours fills the plates and coconut bowls of Moon Shell at Habitas AlUla.

Take a guided tour along the Heritage Oasis Trail and let a local Rawi lead you through the beauty and natural wonders of the Oasis. Learn all about the rich history of this ancient oasis, about its old mudbrick buildings, picturesque sustainable farms and precious water sources, while you stroll through its lush magical scenery.

The experience is currently unavailable but will return in October 2023. Follow @AlUlaMoments on Social to be the first one to know when this experience is back.

This experience is currently unavailable but will return soon.
Follow @AlUlaMoments on Social to be the first one to know when this experience is back.

Fill up your cup with a coffee from Origin Cafe. This Riyadh favourite has made its way to AlUla, serving speciality coffee with beans from around the world. Go for a classic espresso, or try a trendy cold brew.

A favourite morning spot in AlUla, Pink Camel serves a wide range of sweet and savoury dishes, fresh juices and strong coffees.

The experience is currently unavailable but will return in October 2023. Follow @AlUlaMoments on Social to be the first one to know when this experience is back.

For those looking for fresh, healthy options, Ppl. is your place. Grab a salad, sandwich, juice or coffee and find your people.

Saffron, Banyan Tree’s signature Thai restaurant, offers guests the quintessential taste of contemporary Thai Cuisine prepared by Thai chefs - the first of its kind in AlUla.

SALT is taking its food truck inspired menu off-roading and parking its latest branch in front of AlUla’s iconic Elephant Rock.

This dining option is currently unavailable but will return back to AlUla soon. Follow @AlUlaMoments on Social to be the first one to know when this dining option is back.

Fusing Arabian and Mediterranean flavours, Somewhere brings a contemporary twist to the plates of AlUla.

Serving innovative dishes inspired by Saudi heritage, Suhail brings high-end, modern dining to AlUla's ancient Old Town.

Infusing Global & Middle Eastern cuisines, Tama uses local ingredients and spices once traded along the incense route to create an immersive culinary journey.

Tawlat Fayza 'Fayza's Table' serves oasis-to-fork authentic Arabic cuisine inspired by the founder's grandmother.

The lush sanctuary of AlUla has always been known for its homegrown dates with the best taste and texture. At Tomoor AlUla, you can sample local date varieties, sip speciality coffee and eat authentic desserts from outdoor seating along the main road of AlUla Old Town.

From zingy juices and blended smoothies to sweet or savoury waffles, this colourful cafe offers a top spot to stop and refuel in AlJadidah.

This short but challenging trek takes you to the top of a volcanic mountain and the top of Harra. From here you’ll experience one of the best vantage points in AlUla, where the spectacular landscape rolls dramatically out all around you as far as the horizon.

This experience is currently unavailable but will return to AlUla in October 2023. Follow @AlUlaMoments on Social to be the first one to know when this experience is back.