The World's Masterpiece

The World's Masterpiece

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AlUla, The World's Masterpiece, is one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site. 

A land rich in historical, geological and geographical significance, this ancient city, once at the crossroads of The Silk Road and The Incense Route, has only recently been re-discovered by the world.

This Summer, Live, the World's Masterpiece

With morning and evening experiences available throughout the summer, AlUla #TheWorldMasterpiece awaits you.

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Explore the world's masterpiece

The World's Largest Living Museum Heritage

Take a journey to both the ancient and recent past. Uncover preserved tombs, sandstone outcrops, historic dwellings and monuments, both natural and man-made, that hold 200,000 years of largely unexplored human history.

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A DESERT OASIS BECKONS NATURAL WONDERS Nature & Outdoors

There’s a sense of openness, vastness and quiet that invites visitors to wander in AlUla – among dramatic rock formations, sand-swept dunes, lush valleys and ancient basalt lava flows.

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Thrilling experiences and outdoor excursions Adventure

By day, tour heritage sites, enjoy mountain hikes and experience thrills on zipline tours and cross through the dune on a leisurely bike ride. By night, relax with stargazing and other activities.

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A Land of Wondrous Inspiration Arts & Culture

From contemporary artists creating pieces made for the stunning desert backdrop to local artisans continuing the tradition of ancient handicrafts, the spirit of creativity and ingenuity can be discovered in every corner of AlUla.

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DISCOVER ALULA IN 360

The Diwan and Jabal Ithlib

Religious or ritual practices at Hegra were concentrated around Jabal Ithlib, a natural mountain outcrop to the east of the city.

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Jabal AlBanat

Over 100 monumental tombs are carved into the rocky outcrops surrounding the ancient city of Hegra. Jabal AlBanat has one of the largest clusters of tombs; 29 tombs are carved on all sides of the sandstone rock.

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DISCOVER ALULA IN 360

Jabal AlAhmar

Among Hegra’s outcrops is Jabal AlAhmar, a name referring to the red hue of the rock. This location has 18 tombs, of which, a few were recently excavated.

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DISCOVER ALULA IN 360

Dadan

Due to the proximity to incense trade routes, Dadan was one of the most developed 1st-millennium BCE cities in northern Arabia.

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DISCOVER ALULA IN 360

Jabal Ikmah

Jabal Ikmah, a mountain near to the ancient city of Dadan, the capital of Dadanite and Lihyanite Kingdoms, has been described as a huge open-air library.

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DISCOVER ALULA IN 360

Old Town

With nearly 900 houses, 400 shops and 5 town squares, the Old Town of AlUla still contains remnants of some of the original stone and mudbrick buildings constructed here.

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Tours & Experiences

1.5 Hour Experience
Hidden Valley Hike Learn More
2 Hour Tour
Hegra Tour LEARN MORE
1.5 Hour Trail
Hegra Rock Art Trail LEARN MORE
30 Minute Tour
Helicopter Tour LEARN MORE
Shopping & Dining
AlUla Old Town Market Learn More
1 Hour Tour
Alula Old Town Tour LEARN MORE
2 Hour Tour
Dadan & Jabal Ikmah Tour LEARN MORE
2 Hour Trail
Oasis Trail LEARN MORE
2 Hour Experience
Elephant Rock Visit LEARN MORE
4 Hour Experience
Stargazing LEARN MORE
2 Hour Experience
Cycling Trail LEARN MORE
3 Hour Experience
AlUla Oasis View Trail LEARN MORE
3 - 4 Hour Guided Hike
The Adventure Trail LEARN MORE

Plan and Book Your Trip

Learn about the different options to make the most of your time at AlUla. You can book your trip through our preferred booking partners or book your trip yourself by exploring AlUla accommodations and thrilling experiences.

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AlUla

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Jabal AlFil

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Maraya

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YOUR FREE GUIDE TO ALULA

Discover the activities and must-try experiences you’ll want to book right away, plus accommodation, dining and itinerary ideas, a convenient map and more.

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