AlUla, The World's Masterpiece, is one of the oldest cities in the Arabian Peninsula and home to Hegra, a UNESCO World Heritage site.
A land rich in historical, geological and geographical significance, this ancient city, once at the crossroads of The Silk Road and The Incense Route, has only recently been re-discovered by the world.
Celebrate Every Moment
Are you intrigued by the ancient? Excited by the shiny and new? Do you long for the thrill of adventure, the silence of the land, or stimulation of the mind and body? AlUla invites you to find yourself and indulge your passions. The upcoming months are jam-packed with experiences that feed all the senses. Come and find the YOU in AlUla and enjoy an unmissable choice of music, art, heritage, adventure, culture and food.
Upcoming Concert
ALULA MOMENTS BRINGS YOU HIBA TAWAJI AT MARAYA on the 29th OCT
With a limited number of seats available, don't miss out on this year's first concert in the award-winning venue of Maraya. Get your early bird discount with Gold tickets starting from just SAR 330, including a welcome reception with drinks and canapes.
Tours & Experiences
Plan and Book Your Trip
Learn about the different options to make the most of your time at AlUla. You can book your trip through our preferred booking partners or book your trip yourself by exploring AlUla accommodations and thrilling experiences.
AlUla
Jabal AlFil
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Maraya
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YOUR FREE GUIDE TO ALULA
Discover the activities and must-try experiences you’ll want to book right away, plus accommodation, dining and itinerary ideas, a convenient map and more.