Each year, the story of AlUla travels across the globe through international travel trade shows and similar key events that serve to spark conversations about the destination and cultivate vital trade and media partnerships moving forward. This month, our desert oasis city marked its return to World Travel Market London from 5th to 7th Nov at London's ExCel.
Following the success of AlUla’s global brand launch, ‘Forever Revitalising’, which launched on 29 February, this year’s WTM once again served as a platform to celebrate the city in all its vibrancy, engage with the travel trade and global media, and usher in the next wave of strategic partnerships – all in line with AlUla’s purposeful growth as a leading luxury boutique heritage destination.
As AlUla continues to grow and evolve, it remains committed to staying true to its promise to protect and preserve its rich cultural heritage and sustainably develop the region, all with the local community at its heart.