Running from 26 October to 10 January, AlUla’s newest attraction draws from the memories of all those who have lived within the ancient city, bringing to life the rich heritage of the revitalising oasis.
For millennia, AlUla has ignited the senses of residents and travellers. No area within this desert city was as verdant, life-giving, or restorative as its oasis, a place where magnificent memories could be made, and still live on years later.
It is those memories that are brought to life for AlUla’s newest initiative – a tribute to its rich heritage and the echoes of its past that resonate within the hearts and minds of its residents. Entitled "Inspired by Memories - Oasis Discoveries," this project runs from 26 October to 10 January, breathing life into the recollections of AlUla's residents and transforming them into tangible and multisensory experiences for both locals and visitors alike.
AlUla’s many initiatives are inspired by its storied past. Not merely standalone events, they are part of a broader vision to regenerate the Cultural Oasis. AlUla is on a mission to become a leading global destination for cultural and natural heritage – a place centred around its people and their unique traditions.
"Inspired by Memories - Oasis Discoveries" is more than a series of activities; it's a profound celebration of AlUla's past and the generations of people whose lives and memories have shaped this remarkable oasis. Through taste, touch, sight, sound, and smell, AlUla invites people to rediscover its enduring charm, ensuring that the memories created here will continue to inspire generations to come.