Located within the Wadi AlQura, a famed and important valley since ancient times, AlUla has long been a place of journey, travel and exploration.
It is a land traversed by the ancient and historic routes of trade, cultural exchange and pilgrimage that linked the Levant (countries on the eastern Mediterranean) and Egypt with the holy cities of Makkah and Madinah. Routes of pilgrimage crossed the landscape of AlUla, as in its ancient past. As well as the Syrian and Egyptian routes, AlUla hosted part of the Aylah passage that connected Madinah to Aqaba in Jordan. Great importance was placed on these journey ways, and they were well maintained for pilgrims with forts, watchtowers and water sources.