Unveiling ‘AlUla Ever’:

Unveiling ‘AlUla Ever’:

The new luxury book from Assouline Publishing

On August 3, Assouline Publishing released the captivating new book in its Travel Series, which takes readers on an immersive journey through the cultural, historic, and creative marvels of AlUla.
The epic story of AlUla is being told through an exciting new medium, the latest masterpiece from Assouline Publishing, known for their eclectic and chic Travel Series coffee table books. The captivating ‘AlUla Ever’ takes global readers on an extraordinary voyage through the enchanting oasis city, nestled in the northwest of Saudi Arabia. With its rich culture, extraordinary geological landscapes, and awe-inspiring heritage sites, AlUla takes centre stage across 288 pages and through over 200 striking illustrations of the high-quality publication.
AlUla Ever

More about the book

Through a poetic account of the city and its people, and an extraordinary series of images, ‘AlUla Ever’ beautifully tells the story of a remarkable place that is waiting to be explored. From ancient ruins to modern marvels, the book captures the essence of AlUla and allows readers to witness the cultural, historic, and creative wonders of this luxury heritage boutique destination.

However, ‘AlUla Ever’ is more than just a book; it's an invitation that’s hard to resist – an invitation for the reader to embark on an unforgettable adventure. Evoking emotions, and inspiring nostalgia for past civilisations, ‘AlUla Ever’ is a chance for avid collectors and beyond to own an ultra-exclusive piece of the city’s magic and hold a unique moment in time in their hands.
AlUla Ever

About Assouline

Assouline Publishing is a book publisher and luxury lifestyle company founded in 1994 by Prosper and Martine Assouline. It has published more than 1,700 titles on subjects including architecture, art, design, fashion, gastronomy, lifestyle, photography, and travel. Other destinations that have been part of its Travel Series include Jamaica, Sicily, Jaipur, and Athens, among others.

About the author

‘AlUla Ever’ is written by Jérôme Garcin, a French journalist and writer. He is the former news editor of L’Événement du jeudi and chief editor of L’Express. He is now producer and host of the radio program Le Masque et la Plume on France Inter, and the deputy editor of Le Nouvel Observateur, in charge of the cultural section. Garcin has written numerous books over the past four decades.

Where to buy

‘AlUla Ever’ can be purchased at select bookstores and luxury retailers listed below:


THAT Concept Store
Sheikh Zayed Rd
Mall of the Emirates
Al Barsha , Dubai Al Barsha 1
United Arab Emirates
Middle East
Branded Corners
+971 800 8428
[email protected]

Printemps Doha Oasis
Building 42, 221, Al Khaleej Street
Mushaireb, Doha

Middle East
Branded Corners
+974 4410 6262
[email protected]
AlUla Ever by Assouline