AlUla Quality Stamp Award

AlUla Quality Stamp Award

Experiences excelling in their area of visitor experience.

The Visitor Experience Vision

Every provider, public entity and members of the local community in AlUla, are committed to providing the highest standards of visitor experience across the destination through all visitor services from pre-arrival to post-departure.
 
To ensure that all visitors to AlUla are offered a world-class experience by bringing standards of excellence to all visitor touch-points.

To support local businesses and individuals in delivering the highest levels of hospitality and service to visitors of AlUla.

To create a community of like-minded businesses and individuals in AlUla to enable the enhancement of the visitor experience.


To create a community of like-minded businesses and individuals in AlUla to enable the enhancement of the visitor experience.

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What is the AlUla Quality Stamp?
The AlUla Quality Stamp is our way of acknowledging excellence across all visitor touch points in AlUla, to reward service providers and to give visitors assurance that their experience will be of a high standard.
Why has the AlUla Quality Stamp been created?
The AlUla Quality Stamp has been created to showcase the best that AlUla has to offer the visitor.
It is used to reward businesses and individuals that offer visitors to AlUla the highest levels of welcome, service and hospitality.

It is also an excellent reference for visitors who want to be sure of the quality of the product they are engaging with.
How can businesses apply to be awarded the AlUla Quality Stamp?
An assessment of the product or service will be made to ascertain whether the required level of quality standards have been met.
What happens next?
The qualifying business can display the AlUla Quality Stamp on their digital and printed assets.

Details of qualifying businesses will be published by RCU as part of visitor information and publicity assets.

Visitors look out for the AlUla Quality Stamp when booking products and services.
When are Individuals rewarded with the AlUla Quality Pin?
Individuals will be rewarded with the AlUla Quality Pin when they have excelled in their area of visitor experience.
When do businesses get awarded the AlUla quality stamp?
Businesses will be awarded the AlUla Quality Stamp when they reach the required level of quality standards.

They will be able to use the AlUla Quality Stamp in their marketing and on branded items as long as they maintain standards.

Our Visitor Experience Team will make quality assurance visits to ensure standards are being maintained.

Have Questions?

For questions or to request more information, please visit our Contact Us page.

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HEGRA

The Nabataean site of Hegra was the southern capital of the Nabataean kingdom, dating back to the first century BCE. Today, visitors will find that more than 100 well-preserved monumental tombs remain, most with elaborate facades carved from rock formations that are scattered throughout this immense desert landscape.

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Jabal AlFil: Elephant Rock

Set in golden desert sands and climbing three storeys into the Saudi Arabian sky is the awe-inspiring Elephant Rock, also known as Jabal AlFil, one of AlUla’s many geological marvels. The “trunk” and “body” of this monolithic red sandstone beast were hewn by natural forces — millions of years of wind and water erosion.

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DADAN

Before the Nabataeans, AlUla was the capital of the ancient kingdoms of Dadan and Lihyan, which controlled the caravan trade in the first millennium BCE. See remarkably well-preserved tombs, expertly carved from a towering red-rock mountain face that overlooks the valley oasis. A special highlight is the famed Lion Tombs marked by seated lion sculptures.

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Heritage

Take a journey to both the ancient and recent past. Uncover preserved tombs, sandstone outcrops, historic dwellings and monuments, both natural and man-made, that hold 200,000 years of largely unexplored human history.

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JABAL IKMAH

What was part of the caravan way station served as a record keeper of sorts with carvings providing information to researchers about the way of life of the Dadanites, Lihyanites and others. Hundreds of inscriptions referring to journeys, pilgrimage, ritual and offerings can be found here. Rock art depicting humans, chariots, harps, camels, bovines, goats, scorpions and ibex can all be spotted.

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AlUla Old Town

Occupied from the 900s CE until the 1980s and now open to visitors. Nearly 900 two-storey mud-brick houses, 400 shops, five squares and a mosque populated the oasis town. It was a key stop along the Islamic pilgrimage route from Damascus to Makkah. Travellers, traders and pilgrims would be met outside the town’s walls.

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Nature & Outdoors

There’s a sense of openness, vastness and quiet that invites visitors to wander in AlUla – among dramatic rock formations, sand-swept dunes, lush valleys and ancient basalt lava flows.

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Past Art Exhibitions

See how AlUla is leading the Kingdom of Saudi Arabia’s mission to become a globally recognised centre for arts and culture, and a hub for cultural tourism and the exchange of ideas.

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Hijaz Railway & The Fort of Hegra

Routes of pilgrimage crossed the landscape of AlUla, as in its ancient past. As well as the Syrian and Egyptian routes, AlUla hosted part of the Aylah passage that connected Madinah to Aqaba in Jordan. Great importance was placed on these journey ways, and they were well maintained for pilgrims with forts, watchtowers and water sources.

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Arts & Culture

From contemporary artists creating pieces made for the stunning desert backdrop to local artisans continuing the tradition of ancient handicrafts, the spirit of creativity and ingenuity can be discovered in every corner of AlUla.

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Business & Special Events

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Adventure In AlUla

AlUla offers adventure for every type of traveller. Zipline across a mountain range, race through the dunes or bring yourself back to nature by hiking amid rock formations and hidden valleys. In the evening, book a stargazing or moonlit night adventure paired with dinner.

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Books of Alula

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Contact Us

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NABATAEANS

Around the middle of the 1st millennium BCE, a nomadic tribe of traders emerged in the desert lands of Jordan. Their trade routes allowed for close relationships with civilisations from Egypt, Mesopotamia, Greece and Rome to India and as far as China. They harnessed these connections and control of trade routes and made their mark in engineering, architecture and written language.

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Harrat Viewpoint

Overlooking the beautiful landmarks of AlUla and the vast desert beyond sits the Harrat Viewpoint. Enjoy the outdoor terrace, built to blend in with the magnificent surroundings.

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COVID-19 INFO FOR OUR VISITORS

In response to concerns about the impact of COVID-19 on travel, AlUla is observing the following protocols. By following these measures, we strive to make your visit to this amazing destination as safe as possible.

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AlUla Induction

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Eid AlFitr In AlUla

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Ramadan In AlUla

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As AlUla opens as a year-round destination, subscribe to our e-newsletter to be one of the first to know when we launch new experiences and announce special events. We’ll also be sharing destination inspiration and planning tips with subscribers like you.

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