Ashar Valley Fashion
Luxury Pop-Ups in Ashar Valley
Going beyond the original idea of retail, this series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley are set to create a sensorial and holistically memorable store experience. Featuring exclusive items and designs inspired by AlUla, these must-visit stores promise a retail experience like no other.

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Retail Stores

Samer Halimeh

Assouline

Michael Cinco

Azza Fahmy

Vianney Halter
An independent watchmaker since 1984, Vianney Halter has total creative freedom over his award-winning designs. As a curator of ancient tools, he is inspired by grand masters of the past as he works in his laboratory alone, the traditional way.

The Terrace by L'Opera




Event Details
Key Information
- Saturday - Wednesday: 4:00 pm – 10:00 pm
- Thursday & Friday: 4:00 pm – Midnight
Duration: 1 Hour
This experience is free and open to all, but tickets must be booked in order to enter Ashar Valley.
Getting to the Venue
Valet parking is complimentary at the venue.
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Winter at Tantora: 22 Dec 2022 - 21 Jan 2023
The highly anticipated Winter at Tantora, the very first music and culture festival in the Kingdom, returns for its fourth edition. Featuring intimate concerts with world-renowned musicians and hosts multiple events across heritage, gastronomy and more, experience the best of AlUla.
Festival Events

28 Dec - 23 Mar Ashar Valley Fashion
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31 Dec - 25 Feb Five Senses Sanctuary
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2 Dec - 31 Mar (Fri- Sat only) Eco-Gardening
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3 & 4 Feb, 3 & 4 Mar Oasis Farming Experience
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27 Jan - 18 Mar Fresh Food Market

22 Dec - 21 Mar Heritage Oasis Trail Tour
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Hot Air Balloons in AlUla & Khaybar

22 Dec - 28 Feb AlUla Hot Air Balloons
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15 Dec - 21 Feb Khaybar Hot Air Balloons
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AlUla Moments Calendar 2023

30 Jan - 3 Feb Saudi Tour 2023
After an extremely successful first edition in AlUla, Saudi Tour returns in collaboration with the Saudi Arabia Cycling Federation. Cyclists from around the world will challenge in the third edition of the Saudi Tour between the beautiful surroundings of AlUla.

9 Feb - 12 Feb AlUla Arabian Leopard Week
The first-ever marquee fashion event in Saudi Arabia will be presented at the AlUla Arabian Leopard Week. With music and art inspired by the plight of the critically endangered Arabian Leopard, the AlUla Arabian Leopard Week is designed to raise awareness for this majestic animal.
Details Coming Soon

16 Feb - 28 Feb AlUla Arts Festival
Returning for its second edition, this unique festival brings together curated contemporary art, large-scale installations throughout the landscapes, community murals, workshops, talks and more. As this edition’s flagship exhibition, the most extensive collection exhibited in the Gulf, the iconic artworks of Andy Warhol will be displayed at the award-winning Maraya for FAME: Andy Warhol in AlUla.
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23 Feb - 24 Feb AlUla Trail Race 2023
The AlUla Trail Race returns to challenge international athletes, amateur runners, and children alike. From a 100km ultramarathon, a 50km marathon, a 25km half marathon, a 10km fun run, and a 1.4km kids' race, there is something for everyone.
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3 Mar AlUla Endurance Cup 2023
Returning in its fourth edition, the AlUla Endurance Cup will welcome more than 200 riders to compete on the desert track with the finest horses from around the world. Equestrian enthusiasts and interested spectators will have an opportunity to experience AlUla’s ancient Arabian horse heritage culture.
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22 Mar - 22 Apr Ramadan & Eid Al-Fitr
With special Ramadan accommodation offers, spectacular Iftar and Suhoor settings, as well as a myriad of exciting outdoor evening adventures, AlUla puts a special emphasis on family time during Ramadan. Join in on the traditional celebrations of Eid AlFitr by sharing breakfast and trying fresh juices, tea and coffee with locals.
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20 Apr - 4 May AlUla Skies Festival
AlUla’s skies will see 200 colourful balloons flying high over the UNESCO World Heritage Site of Hegra. Alongside the balloons will be a series of immersive events that celebrate the majestic ancient desert and the galaxy above, such as elevated stargazing experiences and much more.
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7 Jun - 10 Jun Extreme Adventure AlUla
High adrenaline and high heat in a highly challenging environment, Extreme Adventure AlUla brings a series of physical challenges and obstacles to maximise the surrounding landscapes of AlUla. From abseiling, hiking, cycling, dune buggies, rock climbing and many more – Adventure is part of AlUla’s DNA.
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1 July - 1 Sep Summer in AlUla
Summer has always been a special time in AlUla, where locals and travellers alike found refuge in the lush AlUla Oasis. As the heat rises across the Arabian Peninsula, AlUla’s verdant oasis bears fruits, gives shade and becomes a place for respite and relaxation, a gem of the Arabian Peninsula in the summer.
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8 Jul - 13 Jul Eid Al-Adha
Surrounded by breathtakingly beautiful natural landscapes, captivating history and culture, and unique dining concepts, AlUla is a fascinating place to spend the Eid AlAdha holiday. From exploring Hegra to challenging yourself at rock climbing, do something different this Eid.
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22 Sep - 25 Sep Azimuth Festival
After a wildly successful 2022 edition featuring DJ Snake, Parov Stellar, BKR and many other regional and international DJs, AZIMUTH returns to AlUla. Taking place once again during the Saudi National Day Holiday, this music festival will offer a mix of music, art and more on a one-of-a-kind Sand Floor.
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26 Sep - 16 Oct AlUla Wellness Festival
Bringing the best of the world of wellness, restoration and relaxation to AlUla this festival is the biggest wellness event in the region. The flagship event – The Five Senses Sanctuary – will return with renowned practitioners, offering yoga, meditation, talks, and fitness in the stunning surroundings of the oasis.
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17 Nov - 3 Dec Ancient Kingdoms Festival
In this second edition of the Ancient Kingdoms Festival, explore the relationship between the three interconnected ancient oases of Northwest Arabia – AlUla, Khaybar and Tayma. More immersive experiences and spectacular events will showcase these timeless oases' historic and natural landscapes.
Details Coming soon

21 Dec 2023 - 20 Jan 2024 Winter at Tantora
Being the region’s longest-running music and culture festival, Winter at Tantora returns for its fifth season. Featuring cultural events, musical concerts, wellness, nature, fashion, dining and more, Winter at Tantora showcases the best of AlUla.
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Plan Your Trip To AlUla

Flying to AlUla
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What to Do
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Where to Eat
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Where to Stay
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COVID-19 Information
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