Ashar Valley Fashion

Dec 28, 2022 - Mar 23, 2023

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Luxury Pop-Ups in Ashar Valley

Going beyond the original idea of retail, this series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley are set to create a sensorial and holistically memorable store experience. Featuring exclusive items and designs inspired by AlUla, these must-visit stores promise a retail experience like no other.

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Retail Stores

Samer Halimeh

Samer Halimeh New York has made a name for itself as one of the world's leading diamond brands, specialising in coloured and rare diamonds ranging from D Flawless to GH VS stones. Each bespoke piece is cut and handcrafted in their New York workshop.

Assouline

Crafted to be coveted. Discover the brand that revolutionised the coffee table book. Guided by their passion for knowledge, culture and travel, Assouline books are defined by visually rich stories and compelling narratives. Notable titles include Arabian Leopard and AlUla.

Michael Cinco

Designer Michael Cinco is best known for his fabulous couture gowns. His innate creativity and masterful techniques have catapulted him to the front ranks of fashion. He has cultivated a dedicated following for the luxe and intricacy of his designs, with their fresh and elegant detail work.

Azza Fahmy

Bringing ancient cultures and heritage back to life since 1969, Azza Fahmy is a jewellery icon. With intricate craftsmanship, they preserve techniques that were used thousands of years ago. Every piece is handcrafted to tell a unique story to its wearer.

Vianney Halter

An independent watchmaker since 1984, Vianney Halter has total creative freedom over his award-winning designs. As a curator of ancient tools, he is inspired by grand masters of the past as he works in his laboratory alone, the traditional way.

The Terrace by L'Opera

Well known as a slice of paradise in the heart of South Kensington, London, this oasis-themed café is bringing its boho vibes to Ashar Valley Fashion. From artisan flat whites and indulgent freak shakes to a selection of classic and drama-filled treats, there's something for everyone.

Ashar Valley Fashion

Event Details

Key Information

Hours of Operation:

Saturday - Wednesday: 4:00 pm – 10:00 pm
Thursday & Friday: 4:00 pm – Midnight

Recommended Attire: Smart Casual
Duration: 1 Hour

This experience is free and open to all, but tickets must be booked in order to enter Ashar Valley.

Getting to the Venue

Ashar Valley Fashion: Google Pin
Valet parking is complimentary at the venue.

Festival Events

28 Dec - 23 Mar Ashar Valley Fashion

The striking rock formations and soft sand dunes of Ashar Valley will be the site of an all-new series of exciting luxury retail pop-ups. Sure to delight, the high-end brands coming to this unique concept will be announced soon.

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31 Dec - 25 Feb Five Senses Sanctuary

Wellness interweaves into Winter at Tantora this year with an extension of the Five Senses Sanctuary. Various yoga classes will be offered at the same beautiful indoor and outdoor pavilions - with two daily women-only dedicated classes.

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2 Dec - 31 Mar (Fri- Sat only) Eco-Gardening

Great strides are being made to restore the lush AlUla Oasis to the verdant valley it once was. Using new techniques alongside generations of knowledge, Eco-Gardening aims to raise awareness about sustainability in order to preserve AlUla’s natural resources.

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3 & 4 Feb, 3 & 4 Mar Oasis Farming Experience

Learn about the sustainable farming practices of AlUla in this hands-on workshop, set in the heart of the AlUla Oasis. Use your skills to contribute to the restoration of the AlUla Oasis by planting new seeds and seedlings.

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27 Jan - 18 Mar Fresh Food Market

Free and open to all, stroll amidst outdoor stalls of fresh produce over two sunny weekends in AlUla. The Fresh Food Market is a community hub to meet up with friends, bring your children or get a taste of life in AlUla.

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22 Dec - 21 Mar Heritage Oasis Trail Tour

Walk the length of the Heritage Oasis Trail, from Dadan all the way to the centre of the AlUla Oasis, on this one-of-a-kind guided tour. Learn about the mudbricks that create the ancient walls lining the trail and see the lush farms being restored to their former glory.

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Hot Air Balloons in AlUla & Khaybar

Offering a bird’s-eye view of the otherworldly landscapes of AlUla and Khaybar, this hot air balloon experience is an absolute must when visiting the region. The diverse colours and vistas of the tethered and untethered flights will make for beautiful photographs and unforgettable memories.

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22 Dec - 28 Feb AlUla Hot Air Balloons

Inspiring child-like fun and wonder, hot air balloons are returning to AlUla, offering a bird’s-eye view of this impressive landscape. Because of its surreal, otherworldly features, AlUla is quickly becoming one of the most popular destinations in the world for hot air ballooning.

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15 Dec - 21 Feb Khaybar Hot Air Balloons

In a never-been-done-before experience, hot air balloons are coming to Khaybar. Offering a bird’s-eye view of this impressive landscape, some of the most important archaeological marvels of Khaybar are only able to be seen from above.

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AlUla Moments Calendar 2023

30 Jan - 3 Feb Saudi Tour 2023

After an extremely successful first edition in AlUla, Saudi Tour returns in collaboration with the Saudi Arabia Cycling Federation. Cyclists from around the world will challenge in the third edition of the Saudi Tour between the beautiful surroundings of AlUla.

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9 Feb - 12 Feb AlUla Arabian Leopard Week

The first-ever marquee fashion event in Saudi Arabia will be presented at the AlUla Arabian Leopard Week. With music and art inspired by the plight of the critically endangered Arabian Leopard, the AlUla Arabian Leopard Week is designed to raise awareness for this majestic animal.

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16 Feb - 28 Feb AlUla Arts Festival

Returning for its second edition, this unique festival brings together curated contemporary art, large-scale installations throughout the landscapes, community murals, workshops, talks and more. As this edition’s flagship exhibition, the most extensive collection exhibited in the Gulf, the iconic artworks of Andy Warhol will be displayed at the award-winning Maraya for FAME: Andy Warhol in AlUla.

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23 Feb - 24 Feb AlUla Trail Race 2023

The AlUla Trail Race returns to challenge international athletes, amateur runners, and children alike. From a 100km ultramarathon, a 50km marathon, a 25km half marathon, a 10km fun run, and a 1.4km kids' race, there is something for everyone.

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3 Mar AlUla Endurance Cup 2023

Returning in its fourth edition, the AlUla Endurance Cup will welcome more than 200 riders to compete on the desert track with the finest horses from around the world. Equestrian enthusiasts and interested spectators will have an opportunity to experience AlUla’s ancient Arabian horse heritage culture.

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22 Mar - 22 Apr Ramadan & Eid Al-Fitr

With special Ramadan accommodation offers, spectacular Iftar and Suhoor settings, as well as a myriad of exciting outdoor evening adventures, AlUla puts a special emphasis on family time during Ramadan. Join in on the traditional celebrations of Eid AlFitr by sharing breakfast and trying fresh juices, tea and coffee with locals.

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20 Apr - 4 May AlUla Skies Festival

AlUla’s skies will see 200 colourful balloons flying high over the UNESCO World Heritage Site of Hegra. Alongside the balloons will be a series of immersive events that celebrate the majestic ancient desert and the galaxy above, such as elevated stargazing experiences and much more.

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7 Jun - 10 Jun Extreme Adventure AlUla

High adrenaline and high heat in a highly challenging environment, Extreme Adventure AlUla brings a series of physical challenges and obstacles to maximise the surrounding landscapes of AlUla. From abseiling, hiking, cycling, dune buggies, rock climbing and many more – Adventure is part of AlUla’s DNA.

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1 July - 1 Sep Summer in AlUla

Summer has always been a special time in AlUla, where locals and travellers alike found refuge in the lush AlUla Oasis. As the heat rises across the Arabian Peninsula, AlUla’s verdant oasis bears fruits, gives shade and becomes a place for respite and relaxation, a gem of the Arabian Peninsula in the summer.

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8 Jul - 13 Jul Eid Al-Adha

Surrounded by breathtakingly beautiful natural landscapes, captivating history and culture, and unique dining concepts, AlUla is a fascinating place to spend the Eid AlAdha holiday. From exploring Hegra to challenging yourself at rock climbing, do something different this Eid.

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22 Sep - 25 Sep Azimuth Festival

After a wildly successful 2022 edition featuring DJ Snake, Parov Stellar, BKR and many other regional and international DJs, AZIMUTH returns to AlUla. Taking place once again during the Saudi National Day Holiday, this music festival will offer a mix of music, art and more on a one-of-a-kind Sand Floor.

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26 Sep - 16 Oct AlUla Wellness Festival

Bringing the best of the world of wellness, restoration and relaxation to AlUla this festival is the biggest wellness event in the region. The flagship event – The Five Senses Sanctuary – will return with renowned practitioners, offering yoga, meditation, talks, and fitness in the stunning surroundings of the oasis.

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17 Nov - 3 Dec Ancient Kingdoms Festival

In this second edition of the Ancient Kingdoms Festival, explore the relationship between the three interconnected ancient oases of Northwest Arabia – AlUla, Khaybar and Tayma. More immersive experiences and spectacular events will showcase these timeless oases' historic and natural landscapes.

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21 Dec 2023 - 20 Jan 2024 Winter at Tantora

Being the region’s longest-running music and culture festival, Winter at Tantora returns for its fifth season. Featuring cultural events, musical concerts, wellness, nature, fashion, dining and more, Winter at Tantora showcases the best of AlUla.

Details Coming soon

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Retail Stores

Event Details

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Winter at Tantora: 22 Dec 2022 - 21 Jan 2023

Festival Events

AlUla Moments Calendar 2023

Plan Your Trip To AlUla