For thousands of years, northwest Saudi Arabia attracted people who came to take advantage of the abundant resources offered by its fertile oases.
AlUla was one of them, and became a vital crossroads along the famous incense-trading routes running from southern Arabia, north into Egypt, and beyond. With oases dotting the area, it offered a much-needed respite for weary travellers, becoming a popular place to rest, commune and recharge.
AlUla was also capital of the ancient kingdoms of Dadan and Lihyan, which controlled the caravan trade. Hegra
, a UNESCO World Heritage Site, was the principal southern city of the Nabataean kingdom, famed for its spectacular monumental tombs. Today, Old Town AlUla
is an abandoned labyrinth of streets tightly packed to create a defensive wall, and seemingly built over an ancient settlement.
This largely undiscovered expanse holds a timeless mystery that has been carried through its complex history. Layer upon layer of human history and a wealth of natural wonders are waiting to be explored, from dramatic rock formations
and sand-swept dunes to archaeological ruins
that trace the lives of the ancient cultures who built cities here.
Come and see the World's Masterpiece.