Prince William's AlUla Visit Spotlights Ancient Destination’s Status as a Cultural Hotspot

AlUla, Saudi Arabia, 12 February 2026

His Royal Highness Prince William the Prince of Wales’ recent official visit to AlUla helped to showcase the incredible natural landscapes, cultural appeal and diversity of the ancient oasis city to a global audience.

Touring AlUla as part of the final leg of his official visit to Saudi Arabia, Prince William explored a host of man-made and natural heritage sites, including the Sharaan Nature Reserve, the revitalised Old Town and Oasis. HRH observed the pioneering cultural regeneration and rewilding efforts that are being carefully undertaken by international experts, the AlUla community and teams from the Royal Commission for AlUla (RCU).

Such high-profile endorsement from the next in line to the UK throne helped to further deepen AlUla’s expansive appeal as a premier global travel destination, where conservation, culture, and luxury experiences uniquely converge in one incredible location.

About AlUla

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.
Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Romans conquered the Nabataeans in 106 CE.
In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Kingdoms of Dadan and Lihyan, and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open-air library of hundreds of inscriptions in many different languages, which has been recently listed on the UNESCO’s Memory of the World Register. Also AlUla Old Town Village, a labyrinth of around 900 mudbrick dwellings and buildings, developed from at least the 12th century, which has been selected as one of the World’s Best Tourism Villages in 2022 by the UNWTO.