AlUla Stars on Samsung's Global Content Platforms

AlUla Stars on Samsung's Global Content Platforms

AlUla, Kingdom of Saudi Arabia – 1st of August 2021:
The globally significant heritage and culture destination of AlUla is featured on Samsung’s 2021 TV lineup worldwide as part of an agreement between Samsung and The Royal Commission for AlUla (RCU).
AlUla’s UNESCO World Heritage Site, Hegra, the abandoned Hijaz Railway Station, AlUla Old Town and the Elephant Rock formation Jabal AlFil in AlUla, Saudi Arabia are currently featuring on Samsung’s new ambient 2021 TV app with five artworks and four cinema-graphs. The AlUla images are being showcased in demo mode at 20,000 retail outlets in 62 countries around the world.
Millions of Samsung’s Galaxy Phone owners will also be able to set their wallpaper on one of AlUla’s many stunning desert landscapes including aerials views of the 20km green oasis and Nabataean tombs.
The agreement forms part of ongoing activity between RCU and Samsung which is to include a photography competition launched by a group of Samsung influencers who will be visiting AlUla this summer to take pictures through Samsung’s #withGalaxy lens.

Samsung Ambient TV Mode

Hegra, UNESCO World Heritage Site

Elephant Rock (Jabal AlFil)

With travel set to resume around the world in 2021, Phillip Jones, Chief Management and Marketing Officer for RCU says the timing is perfect. 
“As an unexplored destination to most people around the world, the exposure that AlUla will achieve through our initiatives with Samsung is unprecedented. We know people are itching to travel and we also know that as a new and unexpected destination with vast open spaces and deep rich heritage and culture, AlUla will be an exciting prospect for many. We are excited to work with such an innovative brand and hope to continue developing interesting ideas as the past of AlUla connects with the future of tech.”
Hyung Bin Joo, Managing Director of Samsung Saudi, commented on the strategic partnership with RCU. 
“At the forefront of Saudi Vision 2030, AlUla is a destination with captivating sceneries and a deep routed heritage. Samsung’s collaboration with AlUla enables our consumers around the world to #experienceAlUla, Saudi Arabia’s Hidden Gem, on our latest Samsung TVs with Ambient Mode.”

Notes to Editor
About AlUla

Located 1,000 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement. Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Roman’s conquered the Nabataeans in 106 CE.

In addition to Hegra, AlUla is also home to ancient Dadan, the captial of the Dadan and Lihyan Kingdoms and considered to be one of the most developed 1st millennium BCE cities of the Arabian Penninsula. And Jabal Ikmah, an open-air library of hundreds of inscriptions and writings in many different languages. AlUla Old Town, a labyrinth of more than 900 mudbrick homes developed from at least the 12th century, and Hijaz Railway and

Hegra Fort, key sites in the story and conquests of Lawrence of Arabia.
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About The Royal Commission for AlUla

The Royal Commission for AlUla (RCU) was established by royal decree in July 2017 to protect and safeguard AlUla, a region of outstanding natural and cultural significance in North-West Saudi Arabia. RCU is embarking on a long-term plan to develop and deliver a sensitive, sustainable transformation of the region, reaffirming it as one of the country's most important archaeological and cultural destinations and preparing it to welcome visitors from around the world. RCU’s development work in AlUla encompasses a broad range of initiatives across archaeology, tourism, culture, education and the arts, reflecting the ambitious commitment to cultivate tourism and leisure in Saudi Arabia, outlined in Vision 2030.

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