Events & Festivals

AlUla's stunning terrain tests boundary-breaking electric SUVs and professional drivers race through AlUla.

The world’s most beloved tenor MAESTRO ANDREA BOCELLI mesmerised his audience on the 8th April 2021 night during a first-of-its-kind performance at Hegra, a UNESCO World Heritage Site.

Whether by foot, bicycle, 4x4, horse or camel, AlUla excursions traveled scenic paths that held stories, heritage sites and natural oases.

From Yayoi Kusama's entrancing installation, Brilliance of the Souls, to a light show "performed" by illuminated drones, the art of AlUla was on full display

Visitors discovered the most authentic ways to experience local culture in AlUla, starting by strolling its market, stocked with handmade wares and delicious food.

After touring AlUla on the ground, visitors soared over its sights during a collection of hot-air balloon rides, vintage aircraft flights and more.

At the stunning venue Maraya, event-goers were just as taken by the lineup, featuring global stars of the symphony, Latin pop and more.

Archaelological wonders awaited at the heritage sites, a treasure of dwellings, tombs and other sacred places - some still under excavation.

From three thrilling days of Desert Polo to trail races and hikes for all levels of adventurers, visitors experienced action against the breathtaking backdrop of AlUla.