Alicia Keys and Good Intentions in AlUla
Alicia Keys is a 15-time GRAMMY® Award-winning singer, songwriter, musician, producer, founder of Keys Soulcare, New York Times best-selling author, film/television and Broadway producer, accomplished actress, entrepreneur, and a powerful force in the world of activism.
LocationWith her distinct voice and uplifting messages, not to mention her inspiring women’s empowerment and community outreach initiatives, AlUla was very excited to welcome Alicia Keys to our beautiful oasis. In continuation of building a legacy and a narrative with AlUla’s culture & heritage, Alicia’s visit celebrated the shared vision of the role of history and art and worked to empower a young generation of women to lead successful creative journeys.
Alicia Keys returned to AlUla with Good Intentions, a newly launched Saudi-based creative consultancy, for a weekend filled with events and special experiences. From visiting the art installations of Desert X AlUla 2022 and her concert at the award-winning Maraya to a unique off-the-record dialogue at Madrasat AdDeera entitled “Women to Women” and a celebratory parade marking the end of the Winter at Tantora Festival, her visit left a lasting impression on the people of AlUla and all who attended these events!
Alicia Keys Quote on Returning to AlUla
“There is no denying the beauty and enchantment of AlUla. I have always been an explorer, and I adore discovering ancient places and what has been left behind of times long gone. But there is something more. I met women business owners here that had a powerful sense of creating meaningful experiences. I visited a women’s music school in the old town and got to see firsthand the continuation of the timeless artisan traditions here. I feel the future emerging in a way I was never aware of before. And as an artist, I feel a sense of belonging and connection - with nature, with the humanity, with the magic of this special place. I have been really enjoying doing these “One Night Only” shows all over the world in special once in a lifetime locations. I’m excited to add AlUla to the very exclusive and special list.”
