AlUla welcomes Anant Ambani and Radhika Merchant, spotlighting destination’s growing global appeal

AlUla, Saudi Arabia, 11 February 2026

AlUla recently welcomed Indian power couple Anant Ambani and Radhika Merchant, who visited the destination to experience its distinctive blend of serene natural beauty, cultural heritage and luxury offerings.

The couple were spotted posing at Maraya, the world’s largest mirrored building, shedding light on AlUla’s rising profile as one of the region’s most sought-after luxury destinations.

Set amid dramatic desert landscapes and world-renowned archaeological sites, AlUla continues to attract high-end travellers seeking privacy, refinement and immersive experiences.

About AlUla

Located 1,100 km from Riyadh, in North-West Saudi Arabia, AlUla is a place of extraordinary natural and human heritage. The vast area, covering 22,561km², includes a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean kingdoms reigned.
The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site. A 52-hectare ancient city, Hegra was the principal southern city of the Nabataean Kingdom and is comprised of 111 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.
Current research also suggests Hegra was the most southern outpost of the Roman Empire after the Romans conquered the Nabataeans in 106 CE.
In addition to Hegra, AlUla is also home to ancient Dadan, the capital of the Kingdoms of Dadan and Lihyan, and considered to be one of the most developed 1st millennium BCE cities of the Arabian Peninsula, and Jabal Ikmah, an open-air library of hundreds of inscriptions in many different languages, which has been recently listed on the UNESCO’s Memory of the World Register. Also AlUla Old Town Village, a labyrinth of around 900 mudbrick dwellings and buildings, developed from at least the 12th century, which has been selected as one of the World’s Best Tourism Villages in 2022 by the UNWTO.