A vibrant hub, AlJadidah is AlUla’s Arts and Culture District. Beautiful murals bring an artistic touch to this pedestrian-friendly area, which features the world’s largest hand-painted carpet. Centrally located, AlJadidah is home to a wide variety of shops, restaurants, galleries, an arthouse cinema, an open-air roller rink, art and music schools and more.

Explore six distinct areas, Art Square, Gathering Square, Incense Road, Muayada Square, Qanat Square, and Oasis Quarter, each with its own unique atmosphere.

Up and Coming

Starting from 11 Nov Walk the Incense Road

The Incense Road section of AlJadidah is being transformed into an all-new leisure and retail experience, helping to connect AlJadidah with AlUla Old Town. Preserving the area’s urban heritage, visitors will find curated street art and public murals, along with new cafes and retail stores.

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Coming Soon Cinema ElHoush Returns

AlUla’s arthouse cinema returns to AlJadidah - each week bringing a new theme featuring movies from different genres. Saudi first releases, world-class films, and old favourites will share the screen at this hub of cultural exchange. Stay tuned as we announce the upcoming schedule and exclusive live director Q&As.

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What to Do

Explore AlUla through a different lens in AlJadidah. Whether it’s art galleries and workshops or retail pop-ups and food trucks, there is something for everyone to enjoy.


Gathering Square

Madrasat Addeera Workshops

Find out more about the traditional arts and crafts of AlUla through Madrasat Addeera. Free weekly workshops are offered by The Prince's Foundation School of Traditional Arts on a wide variety of topics; all ages and skill levels are welcome.

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Madrasat Addeera

FAME: Silkscreen Studio

Offering opportunities for local audiences and visitors to learn even more about Andy Warhol and his work, FAME: Andy Warhol in AlUla will be accompanied by a silkscreen studio at Madrasaat Addeera, with workshops open to the public.

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Art Square

AlUla Music Hub

Discover traditional music that has passed through AlUla. With bi-weekly performances as well as group and individual music classes on a variety of instruments, the Music Hub has much to offer for residents and visitors alike.

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Art Square

Design Gallery

The AlUla Design Gallery has a mix of local and international art to explore. The inaugural exhibition Artist Showcase featured works exploring themes of human nature, ecology, the inner self, country and representation.

Art Square

ATHR Gallery

ATHR Gallery AlUla is located in a dedicated exhibition space inside the AlUla Design Gallery and has played a pivotal role in building both the contemporary art scene in Saudi as well as the local art scene in AlUla.


Gathering Square

Base & Boon

Redefining the nail salon experience, Base & Boon blends luxury with escapism to provide exceptional services to their clientele.

Now Open

Incense Road

AlUla on Wheels

Inspired by feel-good nostalgia, Good Intentions presents AlUla on Wheels, with music curated by Swizz Beatz. Skate, dance, and explore this old-school, open-air roller rink in the heart of AlJadidah.

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The Annex




AlUla Gift Shop

Cafes & Restaurants

Main Road Somewhere

Fusing Arabian and Mediterranean flavours, Somewhere brings a contemporary twist to the plates of AlUla. Dine on towers of beetroot rice, wagyu baos and kale tabouli salad surrounded by the towering palms of this oasis farm.

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Oasis Quarter Circolo

A well-known favourite in AlJadidah, Circolo has expanded its gorgeous outdoor deck and oasis seating to serve more of their beloved artisanal pizzas, authentic antipasti and sparkling mocktails.

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Muayada Square WOOP!

Bringing sweet and savoury waffles to Muayada Square, don’t miss out on WOOP! Fresh juices and smoothies round out the delightful menu at this AlJadidah hotspot.

Oasis Quarter La Pazzia Café

Artisan coffees, coconut lattes and cosy hot chocolates are served with style at La Pazzia. As night falls, watch the twinkling lights appear in the trees of their outdoor seating area.

Oasis Quarter Oasis Tea Café

Walk down into the lush green farms to the Oasis Tea Café for a truly local experience, where mint is picked fresh from the garden for each cup.

Oasis Quarter Abu Jameela Café

Tucked into a secret garden, Abu Jameela Cafe is a cute little hideaway. Served with famed AlUla hospitality, have a taste of local coffee from this family-owned spot.


Sink into plush lounge seating with some of the best views over the AlUla Oasis at MERAKI ARTISAN, a sustainable roastery and café.

Main Road Starbucks

From Seattle to AlUla, Starbucks has found a new home in AlJadidah. Snap the pic with the antique red truck and check out the spacious courtyard in the back.

Incense Road Coyard

Not your average roastery, Coyard brings the community together, one cup at a time. Enjoy your favourite roast or explore other flavours, like a matcha bloom latte.

Incense Road La Romana

Serving traditional Italian favourites using high-quality ingredients, La Romana brings a taste of Rimini to AlUla with their thick gelato and delicate crepes.

Incense Road Ppl.

From the kitchen of OKTO comes Ppl. a fresh new salad bar and healthy dining spot. Crisp and crunchy, you’ll never think of salads the same way again.

Food Trucks (4:00 pm - Midnight)

Shawarma Wrappers



Plan Your Trip To AlUla

Flying to AlUla

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What to Do

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Where to Eat

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Where to Stay

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COVID-19 Information

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