Shorfat AlJadidah

The striking rock formations and soft sand dunes of Ashar Valley will be the site of an all-new series of exciting luxury retail pop-ups. Sure to delight, the high-end brands coming to this unique concept will be announced soon.

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Great strides are being made to restore the lush AlUla Oasis to the verdant valley it once was. Using new techniques alongside generations of knowledge, Eco-Gardening aims to raise awareness about sustainability in order to preserve AlUla’s natural resources.

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Walk the length of the Heritage Oasis Trail, from Dadan all the way to the centre of the AlUla Oasis, on this one-of-a-kind guided tour. Learn about the mudbricks that create the ancient walls lining the trail and see the lush farms being restored to their former glory.

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Offering a bird’s-eye view of the otherworldly landscapes of AlUla and Khaybar, this hot air balloon experience is an absolute must when visiting the region. The diverse colours and vistas of the tethered and untethered flights will make for beautiful photographs and unforgettable memories.
 

Take your aim at this one-of-a-kind pop-up, brought to AlUla by the biggest shooting range in the Middle East – Top Gun. Experience the best in shooting, open to both novice and expert shooters, with safety always the main priority.

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The striking rock formations and soft sand dunes of Ashar Valley will be the site of an all-new series of exciting luxury retail pop-ups. Sure to delight, the high-end brands coming to this unique concept will be announced soon.
 

Walk the length of the Heritage Oasis Trail, from Dadan all the way to the centre of the AlUla Oasis, on this one-of-a-kind guided tour. Learn about the mudbricks that create the ancient walls lining the trail and see the lush farms being restored to their former glory.

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Free and open to all, stroll amidst outdoor stalls of fresh produce during the weekends in AlUla. The Fresh Food Market is a community hub to meet up with friends, bring your children or get a taste of life in AlUla.

Explore the UNESCO World Heritage Site of Hegra during this incredible three-part after-dark experience. Awaken the senses with a beautiful candle-light display across Hegra’s historic tombs. Take a horse-drawn chariot tour and explore Hegra by starlight. Then, discover ancient inscriptions and carvings along the site’s Rock Art Trail. ge Site of Hegra during this incredible three-part after-dark experience. Immerse yourself in ancient Nabataean Civilisation. Awaken the senses, explore Hegra by chariot, and watch an immersive show.

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Explore Saudi Arabia's first UNESCO World Heritage Site, Hegra, as the ancient Nabataeans would have atop a handcrafted wooden horse carriage in this private tour.

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Inspired by feel-good nostalgia, Good Intentions presents AlUla on Wheels, curated by Swizz Beatz. Don’t miss out on skating, dancing, and exploring this old-school, open-air roller rink in the heart of AlJadidah. Glide under the stars as you groove to some of the world’s freshest music.

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The pedestrian-friendly area of AlJadidah is being renovated to create an all-new Incense Road leisure and retail experience helping to connect AlUla Old Town to AlJadidah. Preserving the urban heritage of AlJadidah, visitors will find curated street art and public murals, along with new cafes and shops lining the roads.
 

Located in the bustling Arts and Culture District of AlJadidah, the AlUla Music Hub offers twice weekly live music performances and music classes for all ages.

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