History and Heritage

Step back into the storied lands once ruled by the Dadanites, Liyhanites, and Nabataeans, three great civilisations that shaped the cultural and spiritual heart of AlUla. Discover the legacy of the Dadanites, master builders and early pioneers of AlUla’s urban life; the Liyhanites, powerful traders who commanded key incense routes and left their mark in monumental tombs; and the Nabataeans, famed for their artistic flair and engineering brilliance, who carved their kingdoms into the rock. Through a series of immersive experiences, see how their traditions, innovations, and beliefs continue to echo in our lives today.

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Your history and heritage itinerary

Be inspired, then visit our global network of travel partners to secure a memorable trip to AlUla.
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Uncover more stories from AlUla

Our team of journalists dive deeper into what makes up the very best of the AlUla experience

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The cornerstones of the AlUla experience

AlUla is a rich tapestry of wonder, from majestic hikes through beautiful natural landscapes to an art scene which spreads from Old Town to the canyons, and the thrills of a thriving adventure hub, there's something to discover for everyone.
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Everything you need to know

Be inspired and informed ahead of your visit
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Practical information

Take the pain out of planning your holiday with these useful facts and travel tips

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Things to do

Discover show-stopping natural wonders, thrilling adventures, hidden valleys, and a labyrinthine Old Town

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Food and drink

World-class chefs, mouth-watering menus, and spectacular scenery combine

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What's on

Explore everything from music and wellness festivals, sports and heritage events and art exhibitions

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