A vibrant new hub of restaurants, shops and more, AlJadidah quickly became a must-visit location in AlUla. Beautiful murals bring an artistic touch to the pedestrian-friendly area, where the world's largest hand-painted carpet lines the road for visitors. Centrally located, AlJadidah sits beautifully on the edge of AlUla Old Town and overlooks the AlUla Oasis.

Desert X AlUla 2022 returned for its second edition with an extraordinary open-air art exhibition from 11th February to 30th March 2022. Placing visionary contemporary artworks by 15 Saudi and international artists amidst the remarkable desert landscape of AlUla, 2022's exhibition explored ideas of mirage and oasis.

The live immersion show "Path of Poets" brought to life a re-creation of the celebrated poet Jamil bin Muammar alongside other characters, sharing the story of Buthaina in this specially created show of creative storytelling.

What Lies Within was an exhibition of Saudi contemporary art from the collection of Basma AlSulaiman hosted at the award-winning Maraya.

The AlUla Performing Arts Festival was a unique international festival that celebrated all forms of performing arts. From acrobatic performances to traditional street buskers, AlJadidah was bustling with all kinds of activity for an incredible ten days.

Upon completing the first AlUla Artist Residency, the six participating artists had their works and research on display at The Oasis Reborn Exhibition. Located in the palm-grove of Mabiti AlUla, the exhibition invited visitors to immerse themselves in the cultural oasis of AlUla and discover new perspectives on this ancient landscape.

Handed down through generations, Barzan Living Gardens is a place of natural beauty and deep heritage, shining a light on the cultural connection between the people of AlUla and the resources of the AlUla Oasis. Supported by friendly guides, guests explored this living landscape and discovered its stories through the prisms of art, heritage and nature.

This 90-minute, site-specific immersive audio tour by Rimini Protokoll explored life, the past and the imagined future of AlUla. During the tour, guests were guided by a digital voice as they encountered the beauty of the AlUla Oasis and AlJadidah in an innovative and immersive theatre experience focused on AlUla.

The beautiful outdoor set-up of Cinema ElHoush offered the chance to enjoy a selection of world-class movies from Saudi, Arab and International directors. Cinema-goers grabbed local coffee with friends at the in-house café before their films and participated in engaging discussions with directors afterwards.

The first edition of the international photography festival Cortona On The Move for AlUla took place in AlJadidah. The 18 exhibited artist works wove seamlessly between Time, Life and Longing. These site-specific exhibitions were accompanied by guided tours, talks, screenings and training opportunities for budding photographers.

Winter at Tantora uplifted the rich culture and history of AlUla in a dynamic, six-week celebration. This unique festival offered boutique events centred around music, culture, food and horse heritage. The highlights included the Fursan Endurance Cup, Richard Mille AlUla Desert Polo, Dolce&Gabbana's first-ever Saudi Fashion Cavalry Show, the Winter at Tantora Celebration and AlUla's Citrus Festival!

AlUla Arts encouraged creativity. Embracing the innovation present in AlUla for thousands of years, this festival brought a mix of ancient and contemporary art all throughout AlUla. From the incredible large-scale art installations of Desert X AlUla 2022 and photography of Cortona On The Move to What Lies Within at the award-winning Maraya and the AlUla Performing Arts Festival in AlJadidah, AlUla celebrated its legacy of being a cultural crossroads.

AlUla Skies inspired imagination. This festival had the magnificent AlUla Skies alive with action. From floating over Hegra in an AlUla Hot Air Balloon and a Guinness World Records™ title-winning Glow Show to the world's longest drone show soaring through the night sky and a spine-tingling Symphony Under the Stars set under the magnificent Arch Rock, in AlUla, the sky is the limit!

AlUla Wellness gathered regional and international experts in the health and wellness field for a holistic festival. From the Five Senses Sanctuary and the 'silent' piano of MindTravel to Fitness X Music and the EcoTrail, it offered exciting new activities for the mind, body and soul set amongst the backdrop of AlUla's beautiful and timeless landscapes.

Saudia Airlines and flydubai fly into and out of AlUla International Airport (ULH). The newly renovated airport is located just 35 km (a 30-minute drive) from the city centre.

Unlock the secrets of this open-air museum, where an exciting collection of immersive experiences and activities bring its stories to life.

In AlUla there are many dining options to replenish your energy after a day of exploring. Casual to fine dining options are available.

Looking for a place to rest after a long day’s adventure? From high-end luxury to sustainable eco-resorts, AlUla offers a range of accommodation options.

We strive to make your visit to this amazing destination as safe as possible.