The Incense Road Experience

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Journey into AlUla’s heritage through scent, storytelling, and surprises, where ancient trade routes and traditions are brought vividly to life in this award-winning experience.

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Price

From SAR 185 per person

Schedule

Available from 20 Nov 2025 to 26 Jun 2026

Booking

Advanced booking required

Experience type

Guided (English - Arabic)

Duration

1 hour and 30 minutes

Arrival time

At least 15 minutes before booking time

Age restrictions

5 years and above

Parking

Old Town South Parking

Meeting location

The Incense Road Experience


Overview

Step into an award-winning experience, recently named Best Arts & Culture Event at the 2025 Saudi Events Awards. This two-hour immersive adventure leads you through a maze of historic mud-brick houses, where live performances, cutting-edge technology, and hands-on exploration create a series of unforgettable multi-sensory worlds. As you unravel clues and stories, you’ll journey through ancient histories and living memories of local communities - all seamlessly connecting every visitor to the epic past and enduring spirit of AlUla.

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Meeting location

The Incense Road

Know before you go

Available Tue - Sat

English tours

18:30, 19:30, 20:30

Arabic tours

19:00, 20:00, 21:00

  • Please bring a valid ID and e-ticket to present at entry
  • Suitable for ages 5 and above
  • Arrive at your meeting point at least 15 minutes before the booking time
  • No late entry is permitted
  • Late arrivals or no-shows may result in forfeiting your experience
  • Complimentary parking is available at Old Town South Parking
  • Kindly note that visitors can drive to the location and as such transportation is not provided.

Adults

SAR 185

Child (5 to 12 years)

SAR 35

  • Award-winning immersive guided walking tour through Old Town
  • Guided immersive journey walking tour through Old Town
  • Live storytelling and surprises
  • Provision of experience materials (cloaks, maps, bracelets)
  • Personalised incense-making workshop
  • Take-home gift
  • Please note that all experiences are subject to weather and visibility conditions
  • Comfortable walking shoe with a warm jacket, hat, and scarf for the night. You will be provided a hooded cape as part of the experience.

Wheelchair and stroller friendly

No

  • Cancellations and refunds are allowed up to 3 days before the experience. To request a refund, please use the contact form.
  • Please note that bank credit card processing fees are non-refundable.
  • If you’ve registered your account, you can log in and make changes
  • If you booked your ticket through a third party, please coordinate with them directly regarding their policies, changes, and updates.

Allergy notice 

  • The experience involves the use of incense, which may not be suitable for individuals sensitive to fumes or fragrances.

Health notice 

  • The experience takes place in mud dwellings which may cause discomfort for those sensitive to dust
  • Please note that the use of incense for medicinal or health purposes are not to be taken literally, and should in no way be interpreted as guidance. Always consult a qualified health professional before using any medicinal substance 
  • The experience features close-range projections which may cause discomfort for individuals sensitive to flashing lights 
  • The experience is setup within small, enclosed spaces and may not be suitable for individuals with claustrophobia
  • Guests will be required to step over door thresholds, bend through low doorways, and climb and descend uneven stairs to view the terrace spaces.