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The Incense Road Experience

Journey into AlUla’s heritage through scent, storytelling, and surprises, where ancient trade routes and traditions are brought vividly to life.

Book now

Price

From SAR 185 per person

Schedule

Available from 25 Sept 2025 to 30 Apr 2026

Booking

Advanced booking required

Experience type

Guided (English - Arabic)

Duration

1 hour and 30 minutes

Arrival time

At least 15 minutes before booking time

Age restrictions

5 years and above

Parking

Old Town South Parking

Get directions

Overview

Ancient history meets living heritage in this unforgettable immersive experience. Wander through restored mudbrick homes, engage with live performances and storytelling, and create your own incense blends in a personalised workshop. This sensory journey of discovery celebrates AlUla’s role as the heart of the legendary Incense Road - where trade, culture, and connection have flourished for millennia.

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Unlock an extra 5% off on app
Explore history and more with the Ancient Kingdoms Festival. Download and book from the app for an extra 5% discount.

Photos

Meeting location

The Incense Road

Get directions

Know before you go

Available Tue, Thu - Sat

English tours

18:30, 19:30, 20:30

Arabic tours

19:00, 20:00, 21:00

  • Please bring a valid ID and e-ticket to present at entry
  • Suitable for ages 5 and above
  • Arrive at your meeting point at least 15 minutes before the booking time
  • No late entry is permitted
  • Late arrivals or no-shows may result in forfeiting your experience
  • Complimentary parking is available at Old Town South Parking
  • Kindly note that visitors can drive to the location and as such transportation is not provided.

Adults

SAR 185

Child (5 to 12 years)

SAR 35

  • Guided immersive journey walking tour through Old Town
  • Live storytelling and surprises
  • Provision of experience materials (cloaks, maps, bracelets)
  • Personalised incense-making workshop
  • Take-home gift
  • Please note that all experiences are subject to weather and visibility conditions
  • Comfortable walking shoes and a light jacket. You will be provided a hooded cape as part of the experience.

Wheelchair and stroller friendly

No

  • Cancellations and refunds are allowed up to 3 days before the experience. To request a refund, please use the contact form.
  • Please note that bank credit card processing fees are non-refundable.
  • If you’ve registered your account, you can log in and make changes
  • If you booked your ticket through a third party, please coordinate with them directly regarding their policies, changes, and updates.