The Incense Road Experience

Journey into AlUla’s heritage through scent, storytelling, and surprises, where ancient trade routes and traditions are brought vividly to life.

Coming soon



Price

From SAR 185 per person

Schedule

Coming soon

Booking

Advanced booking required

Experience type

Guided (English - Arabic)

Duration

1 hour and 30 minutes

Arrival time

At least 15 minutes before booking time

Age restrictions

5 years and above

Parking

Old Town South Parking


Overview

Ancient history meets living heritage in this unforgettable immersive experience. Wander through restored mudbrick homes, engage with live performances and storytelling, and create your own incense blends in a personalised workshop. This sensory journey of discovery celebrates AlUla’s role as the heart of the legendary Incense Road - where trade, culture, and connection have flourished for millennia.

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Photos

Meeting location

The Incense Road

Know before you go

Coming soon

  • Please bring a valid ID and e-ticket to present at entry
  • Suitable for ages 5 and above
  • Arrive at your meeting point at least 15 minutes before the booking time
  • No late entry is permitted
  • Late arrivals or no-shows may result in forfeiting your experience
  • Complimentary parking is available at Old Town South Parking
  • Kindly note that visitors can drive to the location and as such transportation is not provided.

Adults

SAR 185

Child (5 to 12 years)

SAR 35

  • Guided immersive journey walking tour through Old Town
  • Live storytelling and surprises
  • Provision of experience materials (cloaks, maps, bracelets)
  • Personalised incense-making workshop
  • Take-home gift
  • Please note that all experiences are subject to weather and visibility conditions
  • Comfortable walking shoe with a warm jacket, hat, and scarf for the night. You will be provided a hooded cape as part of the experience.

Wheelchair and stroller friendly

No

  • Cancellations and refunds are allowed up to 3 days before the experience. To request a refund, please use the contact form.
  • Please note that bank credit card processing fees are non-refundable.
  • If you’ve registered your account, you can log in and make changes
  • If you booked your ticket through a third party, please coordinate with them directly regarding their policies, changes, and updates.

Allergy notice 

  • The experience involves the use of incense, which may not be suitable for individuals sensitive to fumes or fragrances.

Health notice 

  • The experience takes place in mud dwellings which may cause discomfort for those sensitive to dust
  • Please note that the use of incense for medicinal or health purposes are not to be taken literally, and should in no way be interpreted as guidance. Always consult a qualified health professional before using any medicinal substance 
  • The experience features close-range projections which may cause discomfort for individuals sensitive to flashing lights 
  • The experience is setup within small, enclosed spaces and may not be suitable for individuals with claustrophobia
  • Guests will be required to step over door thresholds, bend through low doorways, and climb and descend uneven stairs to view the terrace spaces.

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