AlUla hosted Dolce&Gabbana in a distinctively original runway show with the stunning backdrop of Jabal Ikmah’s ancient scripts. Both male and female models were elegantly dressed by Dolce&Gabbana’s Alta Moda, Alta Sartoria, and Alta Gioielleria. This one-of-a-kind runway also featured world-class Arabian horses and their historical ties with Saudi culture. In collaboration with Athbah Stud, known for hosting and organising equestrian events that reflect the Saudi culture in a modern way, 12 Arabian horses were lavishly decorated. Contemporary luxury Saudi Designer Nora AlShaikh produced the horse handlers’ costumes; her designs reflect a cosmopolitan Arabia bridging tradition and modernity.
Along with exclusive giveaways, the ticketholders of this once-in-a-lifetime event also had the rare opportunity to purchase a one-of-a-kind bespoke haute couture piece. Ticketholders also gained private access to the showroom at the award-winning Maraya, with invitation-only appointments for a customised fitting by Dolce&Gabbana tailors.
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