Dolce&Gabbana Ikmah Fashion Cavalry Show

Jan 27, 2022 - Jan 27, 2022 | 17:00
SAR 4000

AlUla and Dolce&Gabbana celebrate ancient horse heritage in a first-of-its-kind spectacular and exclusive runway show in the unique and private Ikmah Fashion Cavalry Show.

 A first-ever Saudi runway show by Dolce&Gabbana, with a very limited number of tickets, will bring together stunning horses and models on a runway set in Jabal Ikmah. With your ticket comes the selective opportunity to buy one of these bespoke pieces as well as a private fitting with Dolce&Gabbana’s tailors before you take your own custom piece of the runway home.

Dolce&Gabbana Ikmah Fashion Cavalry Show

AlUla hosts Dolce&Gabbana in a distinctively original runway show in one of the most evocative sites in the Arabian Peninsula. 12 Arabian horses and both male and female models will be elegantly dressed by Dolce&Gabbana’s Alta Moda, Alta Sartoria and Alta Gioielleria. Luxury knows no bounds at this secluded event.

Tickets are extremely limited for this rare opportunity. For an unbelievable price of only 4,000 SAR, you’ll gain exclusive access to one of the world’s leading fashion houses through the following:

• Entry to a dazzling mocktail happy hour and welcome reception.
• A seat at Dolce&Gabbana’s first-ever Saudi runway show.
• An exclusively designed gift, released only for attendees with access to behind-the-scenes content.
• The rare opportunity to purchase a one-of-a-kind bespoke haute couture piece and bring the runway home with you.
• Private access to the showroom at Maraya, with invitation-only appointments for a customised fitting by Dolce&Gabbana tailors.
Bringing the haute couture of Milan and Paris directly to you, this high-class fashion event is more than just a runway show.

This one-of-a-kind runway also features world-class Arabian horses and their historic ties with Saudi culture. Athbah Stud, known for hosting and organising equestrian events that reflect the Saudi culture in a modern way, is the cultural accessories supplier for the Ikmah Fashion Calvary Show.


In partnership with Saudi Designer Nora AlShaikh, they have produced the horse handlers’ costumes. Nora AlShaikh is a contemporary luxury label encompassing apparel, accessories and perfume. Her designs reflect a cosmopolitan Arabia bridging tradition and modernity.

Why can’t you miss this experience?
Only with your ticket will you be able to not only have the opportunity to buy a stunning runway piece but also book a private 1.5-hour fitting with the Dolce&Gabbana tailors, customising a piece from the show to your exact fit. Never again will you get a chance like this. Don’t miss out on this once-in-a-lifetime opportunity.

Event Details

Key Information

Fashion Cavalry Show Date: 27 January 2022
Live Music: 5:00 pm until the end of the show
Mocktail Reception: 5:00 pm
Fashion Cavalry Show with horse parade: 6:30 pm
Recommended Attire: Formal
Location: Private farm overlooking Jabal Ikmah
Ticket Price: 4,000 SAR
Parking: Complimentary at the venue

Maraya Showcase Dates: 28 -31 January 2022
Booking your fitting: Pieces for both males and females will be showcased at this exclusive runway show. Fittings will be conducted in 1.5-hour-long sessions, with two time slots available at a time – one for males and one for females.

Please note:
• Tickets are extremely limited, and pre-booking is required.
• Tawakkalna app status (Immune) must be presented to allow access to the venue, and tickets must be presented for scanning.
• Please bring your Passport/Iqama for check-in.
• Parking is complimentary.
• Adults 18 years and older are welcome.


Events Not to Miss While in AlUla for the Ikmah Fashion Show

29 January Fursan Endurance Cup

The Fursan Endurance Cup returns to AlUla for a third time as part of the Winter at Tantora festival. A demanding 120 km horserace through the desert, this race sets the benchmark on endurance racing worldwide.

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5 January - 10 March Cinema ElHoush

Tuesday - Saturday each week, the beautiful outdoor set up of Cinema El Housh will offer you the chance to enjoy a selection of world class movies from Saudi, Arab and International directors.

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Harrat Viewpoint

Enjoy the outdoor terrace, built to blend in with the magnificent surroundings. Telescopes allow you to see further, finding constellations and stories among the stars. When hunger hits, OKTO is waiting. Enjoy deliciously authentic Greek food, perfect for sharing plates and conversation.



Occurring each weekend in AlUla Old Town, starting December 30, this immersive live show introduces the audience to Ibn Battuta, a most iconic explorer, as he travels through AlUla. A Rawi, or guide, documents stories of people Ibn Battuta encountered.

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Plan Your Trip To AlUla

AlUla Moments

AlUla invites you to find yourself and indulge your passions. Find out what’s new and what’s on in The World’s Masterpiece.

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Flying to AlUla

Saudia Airlines and flynas flies into and out of AlUla International Airport (ULH). The newly renovated airport is located just 35 km (a 30-minute drive) from the city centre.

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PCR Testing

PCR testing is readily available in AlUla at our mobile laboratory. Book online using the easy online portal, available in multiple languages including English and Arabic. Open 8 am – 11pm, with at home testing options.

Book Your Appointment

What to Do

Unlock the secrets of this open-air museum, where an exciting collection of immersive experiences and activities bring its stories to life.

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Where to Eat

In AlUla there are many dining options to replenish your energy after a day of exploring. Casual to fine dining options are available.

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Where to Stay

Looking for a place to rest after a long day’s adventure? From high-end luxury to sustainable eco-resorts, AlUla offers a range of accommodation options.

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COVID-19 Information

We strive to make your visit to this amazing destination as safe as possible.

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