Ashar Valley Fashion

Apr 26, 2022 - May 13, 2023

This experience is currently unavailable but will return back in September 2023. Follow @AlUlaMoments on Social to be the first one to know when this experience is back.

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Ashar Valley Fashion
Luxury Pop-Ups in Ashar Valley

Going beyond the original idea of retail, this series of luxury retail pop-ups set in the stunning landscapes of the Ashar Valley are set to create a sensorial and holistically memorable store experience. Featuring exclusive items and designs inspired by AlUla, these must-visit stores promise a retail experience like no other.

Event Details

Key Information
Hours of Operation:
  • Daily: 5pm – Midnight
Minimum Age Policy: Kids below 15 years old are not allowed
Recommended Attire: Smart Casual
Duration: 1 Hour

This experience is free and open to all, but tickets must be booked in order to enter Ashar Valley.
Getting to the Venue
Ashar Valley Fashion: Google Pin
Valet parking is complimentary at the venue.

Retail Stores


Crafted to be coveted. Discover the brand that revolutionised the coffee table book. Guided by their passion for knowledge, culture and travel, Assouline books are defined by visually rich stories and compelling narratives. Notable titles include Arabian Leopard and AlUla.

Michael Cinco

Designer Michael Cinco is best known for his fabulous couture gowns. His innate creativity and masterful techniques have catapulted him to the front ranks of fashion. He has cultivated a dedicated following for the luxe and intricacy of his designs, with their fresh and elegant detail work.

Azza Fahmy

Bringing ancient cultures and heritage back to life since 1969, Azza Fahmy is a jewellery icon. With intricate craftsmanship, they preserve techniques that were used thousands of years ago. Every piece is handcrafted to tell a unique story to its wearer.

The Terrace by L'Opera

Well known as a slice of paradise in the heart of South Kensington, London, this oasis-themed café is bringing its boho vibes to Ashar Valley Fashion. From artisan flat whites and indulgent freak shakes to a selection of classic and drama-filled treats, there's something for everyone.

Ashar Valley Fashion

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26 Apr - 13 May

AlUla Skies Festival 2023

The AlUla Skies Festival 2023 celebrated the magic of the AlUla skies. From 26 Apr - 13 May, the skies of AlUla were alive with hot air balloons, drone shows, stargazing and more.

Be the first to know all the latest news and more on the AlUla Skies Festival – follow @alulamoments and @experiencealula on all social channels.

Explore the AlUla Skies Festival

AlUla Skies Festival Experiences

AlUla Skies Festival by Day AlUla Hot Air Balloons

Dozens of colourful hot air balloons took to the skies for the AlUla Sky Festival. Morning untethered flights rose with the sun to drift high above Hegra’s monumental tombs. Afternoon tethered flights soared skyward for unforgettable 360-degree views.

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AlUla Skies Festival by Day AlUla Kites

As part of the AlUla Skies festival, hundreds of colourful kites took to the air for fabulous sky-themed celebrations. Expert fliers sailed and twirled their kites through the air before the public tried out their kite-flying skills.

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AlUla Skies Festival by Day Helicopter Tour

Few aerial experiences beat the thrill of taking off in a chopper. Visitors hopped in helicopters to soar over some of AlUla’s most famous landmarks and heritage sites while enjoying bird’s-eye views of this breathtaking landscape.

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AlUla Skies Festival by Day Giant Swing

An alternative way to get airborne, this 70-metre swing is one of only seven in the world. The heart-pumping experience involves leaping from a mountain's edge and flying between canyon walls, taking in the views as you swoosh dramatically through the air.

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AlUla Skies Festival by Day AlUla Stairway

Unique to the region, the AlUla Stairway takes you up a 45-metre suspended ladder with an exhilarating 150-metre zipline back down to the valley floor. As well as the thrilling experience, you get a photo to take home to prove you braved it.

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AlUla Skies Festival by Night Astro-photography

This beyond-stargazing experience was set in an area known for its spectacular night skies. An expert took visitors on a journey through the constellations, followed by a session on how to capture their splendour on camera.

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AlUla Skies Festival by Night Drone Show

Forming an array of illuminated patterns and shapes, a choreographed collection of drones delighted crowds with this spectacular nightly show.

AlUla Skies Festival by Night Glow Show

The flickering flames of dozens of grounded balloons made their colourful shapes glow and pop vividly against the night sky. This fabulous spectacle was accompanied by music, plus there was food trucks to grab a bite while enjoying the show.

AlUla Skies Festival by Night AlUla Outdoor Cinema

AlUla's latest outdoor cinema offered the chance to relive the classic movie-going magic. The family-friendly experience provided a blockbuster-led programme and was full of fun, vintage touches set against a dramatic canyon backdrop.

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AlUla Skies Festival by Night Journey Through the Stars

Habitas AlUla invited guests on a fascinating journey into the stars. Those who joined this stargazing experience lost themselves in AlUla’s famously clear night sky, contemplated the cosmos and were guided by a local expert through the power of storytelling.

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AlUla Skies Festival by Night Planet-tinyum

The world’s smallest planetarium, the Planet-tinyum offered an awe-inspiring journey to the furthest reaches of the universe and showed our place within it.

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AlUla Skies Festival by Night Ashar Valley Fashion

The striking rock formations and soft sand dunes of Ashar Valley were the site of an all-new series of exciting luxury retail pop-ups. High-end brands, such as Samer Halimeh, Azza Fahmy, Michael Cinco and more were a part of this unique concept.

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AlUla Skies Festival by Night Harrat Viewpoint

Set atop an ancient mountain, this elevated outlook offered visitors not only spectacular views over AlUla’s landscape, but also a huge canopy of night sky. The AlUla Skies Festival also brought exciting additions to the site.

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Plan Your Trip To AlUla

Flying to AlUla

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What to Do

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Where to Eat

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Where to Stay

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