Members of the media can start their discovery of AlUla right here. Learn about the latest developments, view and download photos and videos and submit media enquiries below.
AlUla - The World's Masterpiece Unveiled
The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90-minute film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets illuminating the concept: The World’s Masterpiece.
AlUla - The World's Masterpiece Campaign Elements
The World's Masterpiece Promotion Video
2021 The World's Masterpiece Campaign Campaign Summary
The World's Masterpiece Behind the Scenes Video
The World's Masterpiece Campaign Images
The World's Masterpiece Media Kit
2021 The World's Masterpiece Campaign Media Release
Follow the latest news and development of the World's Masterpiece, AlUla.
AlUla joins Team BikeExchange as Official Partner
Discovery Channel takes a behind-the-scenes look at ‘The Architects of Ancient Arabia’.
flynas airlines announces 2 new weekly flights from Riyadh to AlUla
AlUla unveils new experiences and opens bookings
Maraya prestigious architechture award
Maraya, a multi-purpose concert and entertainment venue in AlUla, North West Saudi Arabia, has been named a winner in one of the world’s biggest architecture awards.
AlUla in the News
BBC "The Mysterious Petra of Saudi Arabia"
Hegra is an ancient archaeological site in the northwest of the Arabian Peninsula. It is mostly famous for its spectacular Nabataean ruins, monumental tombs from an abandoned necropolis.