Media Centre

Media Centre

Members of the media can start their discovery of AlUla right here. Learn about the latest developments, view and download photos and videos and submit media enquiries below.

AlUla - The World's Masterpiece Unveiled

The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90-minute film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets illuminating the concept: The World’s Masterpiece.

AlUla - The World's Masterpiece Campaign Elements

The World's Masterpiece Promotion Video

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2021 The World's Masterpiece Campaign Campaign Summary

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The World's Masterpiece Behind the Scenes Video

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The World's Masterpiece Campaign Images

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The World's Masterpiece Media Kit

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2021 The World's Masterpiece Campaign Media Release

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Press Releases

Follow the latest news and development of the World's Masterpiece, AlUla.

flydubai touches down in AlUla

flydubai has inaugurated its new service to AlUla, becoming the first national carrier of the UAE to offer direct flights from Dubai.

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AlUla joins Team BikeExchange as Official Partner


Discovery Channel takes a behind-the-scenes look at ‘The Architects of Ancient Arabia’.

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flynas airlines announces 2 new weekly flights from Riyadh to AlUla

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AlUla unveils new experiences and opens bookings

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Maraya prestigious architechture award

Maraya, a multi-purpose concert and entertainment venue in AlUla, North West Saudi Arabia, has been named a winner in one of the world’s biggest architecture awards.

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AlUla in the News

BBC "The Mysterious Petra of Saudi Arabia"

Hegra is an ancient archaeological site in the northwest of the Arabian Peninsula. It is mostly famous for its spectacular Nabataean ruins, monumental tombs from an abandoned necropolis.

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