Media Centre

Media Centre

Members of the media can start their discovery of AlUla right here. Learn about the latest developments, view and download photos and videos and submit media enquiries below.

AlUla - The World's Masterpiece Unveiled

The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90-minute film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets illuminating the concept: The World’s Masterpiece.

AlUla - The World's Masterpiece Campaign Elements

The World's Masterpiece Promotion Video

View Video

2021 The World's Masterpiece Campaign Campaign Summary

Learn More

The World's Masterpiece Behind the Scenes Video

View Video

The World's Masterpiece Campaign Images

Download Images

The World's Masterpiece Media Kit

Download Now

2021 The World's Masterpiece Campaign Media Release

Learn More

Press Releases

Follow the latest news and development of the World's Masterpiece, AlUla.

AlUla joins Team BikeExchange as Official Partner

LEARN MORE

Discovery Channel takes a behind-the-scenes look at ‘The Architects of Ancient Arabia’.

Learn More

flynas airlines announces 2 new weekly flights from Riyadh to AlUla

Learn More

AlUla unveils new experiences and opens bookings

Learn More

Maraya prestigious architechture award

Maraya, a multi-purpose concert and entertainment venue in AlUla, North West Saudi Arabia, has been named a winner in one of the world’s biggest architecture awards.

Learn More

AlUla in the News

BBC "The Mysterious Petra of Saudi Arabia"

Hegra is an ancient archaeological site in the northwest of the Arabian Peninsula. It is mostly famous for its spectacular Nabataean ruins, monumental tombs from an abandoned necropolis.

Learn More

Fact Sheets For Download

AlUla Media Kit
AlUla Media Kit Download Now
About AlUla
About AlUla Download Now
Adventures in AlUla
Adventures in AlUla Download Now
Art & Culture
Art & Culture Download Now
Heritage
Heritage Download Now
Old Town
Old Town Download Now