About AlUla

Extraordinary human and natural heritage

Layer upon layer of human history and a wealth of natural wonders are waiting to be explored, from dramatic rock formations and sand-swept dunes to archaeological ruins that trace the lives of the ancient cultures who built cities here.

Explore by interest

The cornerstones of the AlUla experience

AlUla is a rich tapestry of wonder, from majestic hikes through beautiful natural landscapes to an art scene which spreads from Old Town to the canyons, and the thrills of a thriving adventure hub, there's something to discover for everyone

History and heritage

Arts and culture

Nature and outdoors

Adventure

Wellness

Places to go

From the ancient tombs of Dadan, and the UNESCO World Heritage Site of Hegra, to the modern-day mirrored marvels within its valley, AlUla’s natural and man-made landscapes are the most alluring in the world, all waiting to be discovered.

Discover more iconic sites

Signature experiences

With show-stopping natural wonders to explore, thrilling abseiling and ziplining adventures to brave, hidden valleys to hike through, and a labyrinthine Old Town to get lost in, there’s never a shortage of things to do in AlUla.

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What's on

Special events for all interests

Discover what’s on in AlUla with a complete guide to its extraordinary events and entertainment throughout the year. You’ll find everything from mega music and wellness festivals, sports and heritage events and art exhibitions.